How Twitter figures out the world with machine intelligence and Mechanical Turks

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2 Responses to “How Twitter figures out the world with machine intelligence and Mechanical Turks”

  1. Funk Daddy says:

    “For example, suppose our evaluators tell us that [Big Bird] is related to politics; the next time someone performs this search, we know to surface ads by @barackobama or @mittromney, not ads about Dora the Explorer.”

    Somewhere a 6-year old looking for Big Bird on twitter learned that Mitt Romney is a jerk.

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