Comments on: MAC cosmetics Archie Comics line asks, "Are you a Betty or a Veronica?"

By: numbskull

numbskull — Mon, 28 Jan 2013 17:24:00 +0000

“We’ve been challenged by our fan base to give them wholesome entertainment and to make sure when kids go looking on the Net to find wholesome entertainment at our trademarks, they find it,”- Chuck Grimes, the 1999 vice president of business affairs for the company that owned the Archie brand
FAIL
http://articles.latimes.com/1999/jan/20/business/fi-65256

By: Peter Bailey

Peter Bailey — Mon, 28 Jan 2013 15:34:00 +0000

Indeed. What’s more — a lot of women like to look (traditionally and conventionally) pretty and wear make-up to do so. A lot of them are blonde or brunette. A lot of them have fond memories of old comics.

It’s possible to enjoy traditional gender roles and existing archetypes of female beauty without forcing them on others.

By: JesseQ

JesseQ — Sun, 27 Jan 2013 09:19:00 +0000

I’d go with Betty but I’d be thinking of Wilma.

By: cdh1971

cdh1971 — Sun, 27 Jan 2013 05:08:00 +0000

Oh Reaally…

/pricks up ears

By: cdh1971

cdh1971 — Sun, 27 Jan 2013 04:59:00 +0000

I’ll take the adorable Archie lookalike. I’m sure he’s about as into those two frau…cough…leins as I am.

By: marilove

marilove — Sun, 27 Jan 2013 02:38:00 +0000

Um. No… I was criticizing a 2013 MAC advertisement that is using a 70+ year old comic that no one reads any more to utilize the overused virgin/whore trope.

I mean … dude.

By: Shannon Wheeler

Shannon Wheeler — Sat, 26 Jan 2013 21:51:00 +0000

I can almost smell stale cigarettes and cheap perfume through that picture.

By: Adam Goetz

Adam Goetz — Sat, 26 Jan 2013 19:59:00 +0000

dont worry Xeni, we are the change we want to create. we’ll get there but knowing the pit holes facing us is necessary so we can fill them and move on. no sighing needed but totally understood.

By: CLamb

CLamb — Sat, 26 Jan 2013 18:59:00 +0000

No products for Archie?

By: gellfex

gellfex — Sat, 26 Jan 2013 18:06:00 +0000

For me it was Morticia or Jeannie………I lie, Morticia always won.

By: Angela Stanbrough

Angela Stanbrough — Sat, 26 Jan 2013 16:34:00 +0000

Well, to be fair, Mac also has a Wonder Woman line coming out.

By: B E Pratt

B E Pratt — Sat, 26 Jan 2013 09:37:00 +0000

Wait, what about Patty or Cathy Lane?? And they were at least different :)

By: Daemonworks

Daemonworks — Sat, 26 Jan 2013 08:55:00 +0000

Totally a Betty.
Which is odd, as I’m a straight, cisgender male. Go figure.

By: Marc Mielke

Marc Mielke — Sat, 26 Jan 2013 08:15:00 +0000

And Archie looks like Damien Lewis.

By: orangedesperado

orangedesperado — Sat, 26 Jan 2013 06:29:00 +0000

Yes, leave that Archie Andrews out of this, and lets have some diversity of body type and intellect.

By: redesigned

redesigned — Sat, 26 Jan 2013 06:04:00 +0000

What about Midge and Ethel?

By: Antinous / Moderator

Antinous / Moderator — Sat, 26 Jan 2013 05:54:00 +0000

I’m not sure that asking for a better approximation than virgin or whore really constitutes a demand for nuance.

By: Ray Hall

Ray Hall — Sat, 26 Jan 2013 05:22:00 +0000

Stolen from a Mad Men episode!!

By: BarBarSeven

BarBarSeven — Sat, 26 Jan 2013 05:04:00 +0000

Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank. Betty cannot be a skank.

By: L_Mariachi

L_Mariachi — Sat, 26 Jan 2013 04:36:00 +0000

You’re criticizing a dynamic between teenagers in a 70+ year old children’s comic book series for not having a nuanced portrayal of the various modalities of real-world adult relationships?

By: deadbot

deadbot — Sat, 26 Jan 2013 04:35:00 +0000

Not ‘Betty or Wilma’?

By: Jake0748

Jake0748 — Sat, 26 Jan 2013 02:53:00 +0000

Yeah. As a geek kid who actually sometimes read Archie comic books – this has absolutely nothing to do with that.

By: pjcamp

pjcamp — Sat, 26 Jan 2013 02:10:00 +0000

Ok, Archie did not bling it up. Specially not with 4 earrings.

By: Antinous / Moderator

Antinous / Moderator — Sat, 26 Jan 2013 01:43:00 +0000

Given how much makeup they’re wearing, all three of them could be the same model.

By: marilove

marilove — Sat, 26 Jan 2013 01:43:00 +0000

Ah, yes, the Virgin-or-Whore?! thing. HOW ORIGINAL!

By: daev

daev — Sat, 26 Jan 2013 01:10:00 +0000

I was thinking the same same thing, the image misses the whole good girl/bad girl vibe and instead says “Fuck it. Let’s have a threesome.”

By: Sara

Sara — Sat, 26 Jan 2013 01:02:00 +0000

Penny Century would’ve frightened the poor lad to death, but not before Maggie and Hopey got Doyle and Mike to kick his ass.

By: Dean Putney

Dean Putney — Sat, 26 Jan 2013 00:51:00 +0000

They forgot Cheryl Blossom! Life isn’t so simple that you can just leave out the third option.

By: Antinous / Moderator

Antinous / Moderator — Sat, 26 Jan 2013 00:47:00 +0000

I don’t think that they’re referring to Sweaty Bettys.

By: Antinous / Moderator

Antinous / Moderator — Sat, 26 Jan 2013 00:43:00 +0000

Weren’t Betty and Veronica supposed to be different?