I'm digging Sam Biddle’s work at Gawker on how Monster lost to Dr. Dre and Jimmy Iovine, in the battle of the high-priced headphones.

17 Responses to “Beat By Dre: "How Monster Lost the World"”

  1. grimc says:

    Like Martin Luther King said, “The arc of the moral universe is long, but it bends towards conners getting conned.”

  2. ambiguator says:

    in the battle of *over-priced* headphones.

    FTFY

  3. Guest says:

    edit: take all my comments or leave it. deleted

    • Dlo Burns says:

      I’m still kicking myself for not picking up some counterfeit ones when I had the chance. I mean, sure the probably sounded like shit*, but I could of told the world “HEY MUG THIS IDIOT” 

      *just like the real ones! hoo hoo

      • Ty_MY says:

        They sell these at every street corner in Thailand, Malaysia, China and Indonesia . From US$20 to US$50. 

        No one even looks at them anymore, just really oversaturated.

    • I have those: great for the price but uncomfortable. Also very flat–a good thing, but won’t please the bass boost-loving Dre types

      • PeterK says:

        I find them comfortable, I wear them for ~4 hours per day at work.  The only issue I have with them is that they are an open speaker design, so the sound is not isolated to you.  You can hear everything going on around you.  Nice in a office when someone asks you a question, less nice on the bus when you are trying to ignore everything.

      • ryuthrowsstuff says:

        I typically go with Sony’s in a similar price range, not as good looking but I’ve always found them comfortable. Sound good enough to be used in most of the audio labs/studios I’ve worked in.

  4. philipb says:

    Predatory snake oil salesman gets stiffed by guy who engineered some of the worst sounding records of all time. Oh the irony.

  5. LinkMan says:

    In the past there were lots of stories of Monster pursuing overreaching trademark cases in obnoxious ways.

    Now we read that they negotiated a terribly unfavorable arrangement with the Beats people. 

    Is it just me or is the lesson here that Monster needs better quality lawyers?

  6. ImmutableMichael says:

    Mmmmm…. That’s a fine glass of schadenfreude there. 

  7. markfrei says:

    remind me when I should shed a little tiny tear.

  8. Daemonworks says:

     I make it a rule to never buy anything that is named for a celebrity I don’t know personally.

  9. I don’t like how the article spins Monster as some folksy mom and pops operation that got swindled. Would have been more accurate to present the story of a scam artist company that gets what it deserves

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