The Weather Channel posted an internal marketing pitch, I mean feature article, about why they've deemed themselves the official naming entity for big winter storms. From the article:
During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation…
This is an ambitious project. However, the benefits will be significant. Naming winter storms will raise the awareness of the public, which will lead to more pro-active efforts to plan ahead, resulting in less impact and inconvenience overall…
Finally, it might even be fun and entertaining and that in itself should breed interest from our viewing public and our digital users.
Wow! Check out this video of lightning striking a tree @BishopTKGorman school here in Tyler Thurs. afternoon. #etxwx pic.twitter.com/TnbUvogUhX— Cedric Haynes KLTV (@CedricKLTV) January 22, 2016 Meteorologist Cedric Haynes of East Texas station KLTV tweeted this amazing video recorded by a surveillance cam at Bishop Thomas K. Gorman Catholic School in Tyler, Texas.
radar.weather.gov’s “full loop” depicts the whole of the contiguous United States and is thereby useful for your winter weather anxiety needs regardless of where you reside. Above is a detail of the horrid weather currently being endured by Florida.
Washington, D.C., and New York City are under blizzard watches, and states of emergency have been declared in Virginia, Maryland and North Carolina ahead of a blustery winter storm now slamming the U.S. East Coast with snow. The storm threatens to dump nearly 3 feet of snow on the Middle Atlantic region, and slammed into […]
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