Fast Company excerpted a chapter from a new book, The Art of Doing: How Superachievers Do What They Do and How They Do It So Well, by Camille Sweeney and Josh Gosfield. The chapter is an interview with me about what I've learned so far about writing for a blog.
5. Don’t waste people’s time. People are busy. They resent it when you waste their time. When the reader comes to our site, they’re not going to land on a post that says, “This is amazing,” and forces you to click on the link. Our posts explain what’s important about what you’re reading and why. It may be tempting to write cute headlines but the most important function of a headline is to sum up what the post is about. If you’ve developed a trust with your readers that they’ll get good value for the time they invest in visiting your site, they’ll be back.
Camille and Josh interviewed a bunch of other people for the book, including: Laura Linney (How to act), Cesar Millan (How to be a dog whisperer), Ken Jennings (How to be a game show champion), Alec Baldwin and Robert Carlock (How to be funny on TV), Will Shortz (How to create a mind-bending crossword puzzle), Jill Tarter (How to find extraterrestrial life), Ed Rosenthal (How to grow killer weed), Stephen Dubner (How to write a runaway bestseller). I'm interviewing Camille and Josh about The Art of Doing next week on Gweek.
10 Tips From Boing Boing on making online content sing | Buy The Art of Doing
Asaf Hanuka is a celebrated Israeli cartoonist whose astonishing, surreal illustrations serve as counterpoint to sweet (sometimes too-sweet) depictions of his family life, his complicated existence as a member of a visible minority in Israel, the fear he and his family live with, and his own pleasures and secret shames — a heady, confessional, autobiographical brew that has just been collected into The Realist: Plug and Play, the second volume of Hanuka’s comics.
Stories matter: the recurring narrative of radical Islamic terror in America (a statistical outlier) makes it nearly impossible to avoid equating “terrorist” with “jihadi suicide bomber” — but the real domestic terror threat is white people, the Dominionists, ethno-nationalists, white separatists, white supremacists and sovereign citizens who target (or infiltrate) cops and blow up buildings. That’s what makes Brian Wood’s first Briggs Land collection so timely: a gripping story of far-right terror that is empathic but never sympathetic.
I could not have asked for a nicer crowd than the ones who turned up for last night’s event at Liverpool One’s Waterstones; now I’m looking forward to today’s lunchtime signing at Birmingham Waterstones, on my way to tomorrow’s Hay Festival event with Adam Rutherford.
While some people still maintain that everything in Apple’s walled garden “just works” and is immune to the rampant malware of the Windows world, the reality is different. The Mac’s growing market share has made it a much more viable target for malicious actors, and its built-in tools aren’t always enough to fix things. Drive […]
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]