Fast Company excerpted a chapter from a new book, The Art of Doing: How Superachievers Do What They Do and How They Do It So Well, by Camille Sweeney and Josh Gosfield. The chapter is an interview with me about what I've learned so far about writing for a blog.
5. Don’t waste people’s time. People are busy. They resent it when you waste their time. When the reader comes to our site, they’re not going to land on a post that says, “This is amazing,” and forces you to click on the link. Our posts explain what’s important about what you’re reading and why. It may be tempting to write cute headlines but the most important function of a headline is to sum up what the post is about. If you’ve developed a trust with your readers that they’ll get good value for the time they invest in visiting your site, they’ll be back.
Camille and Josh interviewed a bunch of other people for the book, including: Laura Linney (How to act), Cesar Millan (How to be a dog whisperer), Ken Jennings (How to be a game show champion), Alec Baldwin and Robert Carlock (How to be funny on TV), Will Shortz (How to create a mind-bending crossword puzzle), Jill Tarter (How to find extraterrestrial life), Ed Rosenthal (How to grow killer weed), Stephen Dubner (How to write a runaway bestseller). I'm interviewing Camille and Josh about The Art of Doing next week on Gweek.
10 Tips From Boing Boing on making online content sing | Buy The Art of Doing
Writer/artist Ingrid Burrington has published a book called Networks of New York: An Illustrated Field Guide to Urban Internet Infrastructure, which sketches the physical extrusions of the internet into New York City’s streets and buildings, and makes especial note of how much of that infrastructure has been built as part of the post 9/11 surveillance […]
High-end printers began decorating the edges of books as the craft developed, including dyeing and gilding the edges, but in the 17th century, artisans began creating fore-edge paintings that could only be seen when books were fanned. Below is another example:
Since 2015, our family has been in love with Dana Simpson’s Phoebe and Her Unicorn books, a kind of modern take on Calvin and Hobbes, only Calvin is an awesome little girl, Hobbes is a unicorn, and the parental figures can see and interact with the unicorn, but are not freaked out because she generates a SHIELD OF BORINGNESS. Now, the insanely prolific Simpson has released the fourth collection in the series: Razzle Dazzle Unicorn: Another Phoebe and Her Unicorn Adventure.
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]