Fast Company excerpted a chapter from a new book, The Art of Doing: How Superachievers Do What They Do and How They Do It So Well, by Camille Sweeney and Josh Gosfield. The chapter is an interview with me about what I've learned so far about writing for a blog.
5. Don’t waste people’s time. People are busy. They resent it when you waste their time. When the reader comes to our site, they’re not going to land on a post that says, “This is amazing,” and forces you to click on the link. Our posts explain what’s important about what you’re reading and why. It may be tempting to write cute headlines but the most important function of a headline is to sum up what the post is about. If you’ve developed a trust with your readers that they’ll get good value for the time they invest in visiting your site, they’ll be back.
Camille and Josh interviewed a bunch of other people for the book, including: Laura Linney (How to act), Cesar Millan (How to be a dog whisperer), Ken Jennings (How to be a game show champion), Alec Baldwin and Robert Carlock (How to be funny on TV), Will Shortz (How to create a mind-bending crossword puzzle), Jill Tarter (How to find extraterrestrial life), Ed Rosenthal (How to grow killer weed), Stephen Dubner (How to write a runaway bestseller). I'm interviewing Camille and Josh about The Art of Doing next week on Gweek.
10 Tips From Boing Boing on making online content sing | Buy The Art of Doing
The Library of America has just published String Theory: David Foster Wallace on Tennis, a slim volume of beautifully written, never collected essays by one of the great tragic figures of American literature, David Foster Wallace, a self-described “near-great junior tennis player” during his own boyhood.
A decade ago, I published the first Madeline Ashby story to see print, “In Which Joe and Laurie Save Rock n’ Roll,” in Tesseracts 11; four years ago, I reviewed her outstanding debut novel, vN, and then revelled in its sequel a year later: but now, a decade later, Ashby is an overnight success, with a breakout novel about love, labor, shame, sex and Singularity cultists: Company Town.
Next April, Tor Books will publish Walkaway, the first novel I’ve written specifically for adults since 2009; it’s scheduled to be their lead title for the season and they’ve hired the brilliant designer Will Staehle (Yiddish Policeman’s Union, Darker Shade of Magic) for the cover, which Tor has just revealed.
We’d all love a 75-inch TV screen on which to view our favorite shows. But not all of us can drop the cash needed to get one of those broadcasting beauties (or even have the space needed to house them).Thankfully, there’s an alternative. With the SainSonic Mini LED Portable Projector (only $59.99 in the Boing Boing Store), you can project a picture […]
If you want to add some real firepower to your programming repertoire, learn Java–one of the most adaptable, widely-used programming platforms around. You can easily do that with this Ultimate Java bundle, now just $69 in the Boing Boing Store.Across 14 lectures and 117 hours of content, the educators at online academy eduCBA will walk you through […]
Every company wants to harness the power of social media, but few understand how to make that happen. Be one of those select few with this Social Media Marketing Course & Certification package, now just $29 in the Boing Boing Store.Over 12 modules of course material, you’ll learn what it takes to increase a brand’s […]