"Blank smart phone isolated on white", courtesy of Shutterstock.
At Poynter, Carlie Kollath Wells reports on top newspaper publishers' ability to remain profitable thanks to paywalls--and their plans to stay that way with subscription hikes and marketing.
The Dallas Morning News in May 2009 raised prices 40 percent. “We lost about 12 percent of our subscribers,” Moroney said. But, it was a good move, he said, and the paper is in the process of raising subscription rates again. “It raised a lot of money for us and it continues to raise a lot of money for us,” Moroney said. “We’re [at] about 32-33 percent of our total revenue coming from subscribers.”
All good news, right? But there's this weird abstract quality to it all. What it is we're talking about again? Let's look again at the article...
Four top publishers ... content ... content marketing ... content to populate company newsletters ... content ... content war ... content company ... content ... digital content ... local content ... unique content ...
Sure, hating that word is as old as the hills. It suggests the speakers have no interest in what "content" consists of, and makes it easy to insinuate pathological underpinnings for their failures. But it's also the message, and the message is marketing, and our reaction to it signifies only that we aren't the target market. Depending on the audience, top publishers have different stories to tell about what journalism is, and it's not always a grotesque one.
1. Journalism is public speech, the lifeblood of democracy and a healthy political arena.
2. Journalism is intellectual property, worthy of severe punishments for stealing.
3. Journalism is content, a fungible commodity.
The reason "content" is so icky isn't really because it devalues the arts. It's because it's a pitch whose appeal relies on the superficiality and ignorance of the people doing the buying. You can "just pick 2" here and still look like you're up to something fishy.
So who, exactly, wants be the buyer in these "content opportunities"? Their "clients", of course! But not the competing businesses eating their lunch, and surely not the readers whose continued consumption of it will always mark their bottom line.
Josh Laurito offers a fascinating look at the internals of a top-flight blog. Gawker, bankrupted by the Hulk Hogan lawsuit verdict and having sold off all its blogs (except Gawker.com itself) to Univision, is to cease publication this week. Since it’s not totally clear to me what will happen to the site’s archives or how […]
Univision won the auction for Gawker Media with a $135m bid, reports Peter Kafka. … the auction is a disappointing conclusion for Gawker Media owner Nick Denton, who founded the company in 2002. Last year, as rival media companies like Vice, BuzzFeed and Vox Media (which owns this site) were raising money at increasingly high […]
Facebook claims it has developed a way to force ads to appear irrespective of whether visitors are using adblockers, and will soon begin doing so. The Wall Street Journal reports that the technique is “relatively easy” because Facebook doesn’t use third-party ad tech—another way of saying that as Facebook serves both content and ads itself, […]
If you’re looking to earn a top salary in the tech industry, there’s no better career than coding. However, sometimes the hardest part of entering this career path is knowing where to begin.We took the Complete Web Developer Course because it took that decision out of our hands. This course teaches beginner-friendly coding languages that will also help land an immediate […]
To be a Pokémon master, you’ll need a phone that won’t constantly die on you. Because nothing is worse than seeing the screen go black right as you’ve finally found the Charizard of your dreams.That’s why we’re so excited about the LinearFlux PokeCharger Portable Battery ($39.99). With its 3.0 Amp HyperCharging technology, this slim battery will […]
The tech industry is constantly innovating, and in order to stay competitive, you’ll need to keep up. The Programming Into the Future Bundle was created to teach you the skills employers are looking for at this very moment, including in-demand coding languages like Google Go.The bundle of courses includes instruction on a range of innovative tools that advanced coders […]