Comments on: Wondrous Oreo icing-removing machine uses an axe to de-cremify http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html Brain candy for Happy Mutants Sat, 18 May 2013 15:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: millie fink http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1668712 millie fink Fri, 01 Mar 2013 17:54:00 +0000 http://boingboing.net/?p=215590#comment-1668712 How much did he get paid? How much did he get paid?

]]> By: oasisob1 http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667943 oasisob1 Thu, 28 Feb 2013 21:53:00 +0000 http://boingboing.net/?p=215590#comment-1667943 We ARE still talking about Oreos, right? IMO, we were all born with the perfect Oreo Separator and de-cremer ever invented. We ARE still talking about Oreos, right? IMO, we were all born with the perfect Oreo Separator and de-cremer ever invented.

]]> By: Liam Fake http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667614 Liam Fake Thu, 28 Feb 2013 18:34:00 +0000 http://boingboing.net/?p=215590#comment-1667614 It is certainly an enjoyable video, and I don't think that anyone was unaware that it was affiliated with/sponsored by Oreo. However, this is presented as a mini-documentary of a maker and his invention and not as an advertisement. It is chock full of details like the building name, location, maker's profession, relationship status, love for sandwiches, etc. These details are meant  to give this video authenticity (read: honesty) and to put the viewer, who may already be skeptical that this is an ad based on its affiliation with Oreo, at ease. A viewer who is at ease is going to think less critically and be more susceptible to an advertisement. None of this is new, but we are approaching a point wherein so much viral "content" is now heavily manipulated advertising, that it becomes hard to view anything as an honest, non-commercial, moment to be enjoyed. That is fine, but it it also a cynical reality, and opposing it isn't a sign of naivete it is a symptom of frustration. As to your point about a banner saying "THIS IS ADVERTISING," I would suggest that this would be fitting with the normal way that BoingBoing is run. Typically when there is a sponsored post/ad it is clearly labeled, in bold letters, as advertising. In this case, this advertisement was presented as real content about a physicist/maker and his cool invention. In other words, Oreo got to put a free 4 minute ad on BoingBoing, and thousands of us watched what we would normally just scroll past had it been marked as an ad. It is certainly an enjoyable video, and I don’t think that anyone was unaware that it was affiliated with/sponsored by Oreo. However, this is presented as a mini-documentary of a maker and his invention and not as an advertisement. It is chock full of details like the building name, location, maker’s profession, relationship status, love for sandwiches, etc. These details are meant  to give this video authenticity (read: honesty) and to put the viewer, who may already be skeptical that this is an ad based on its affiliation with Oreo, at ease. A viewer who is at ease is going to think less critically and be more susceptible to an advertisement.

None of this is new, but we are approaching a point wherein so much viral “content” is now heavily manipulated advertising, that it becomes hard to view anything as an honest, non-commercial, moment to be enjoyed. That is fine, but it it also a cynical reality, and opposing it isn’t a sign of naivete it is a symptom of frustration.

As to your point about a banner saying “THIS IS ADVERTISING,” I would suggest that this would be fitting with the normal way that BoingBoing is run. Typically when there is a sponsored post/ad it is clearly labeled, in bold letters, as advertising. In this case, this advertisement was presented as real content about a physicist/maker and his cool invention. In other words, Oreo got to put a free 4 minute ad on BoingBoing, and thousands of us watched what we would normally just scroll past had it been marked as an ad.

]]> By: OtherMichael http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667356 OtherMichael Thu, 28 Feb 2013 15:52:00 +0000 http://boingboing.net/?p=215590#comment-1667356 Well, it <strong>was</strong> the beer atom. So this stands to follow. https://www.youtube.com/watch?v=MP8tv3NRMCU#t=0m27s Well, it was the beer atom. So this stands to follow.

https://www.youtube.com/watch?v=MP8tv3NRMCU#t=0m27s

]]> By: dculberson http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667352 dculberson Thu, 28 Feb 2013 15:47:00 +0000 http://boingboing.net/?p=215590#comment-1667352 It's posted by the Oreo account, and says "Oreo" at the beginning!  You can't get any more honest than that, do you want them to put a flashing black and yellow banner at the beginning that says "THIS IS ADVERTISING?"  Sheesh people.  [throws up hands] Edit: Besides, I this is an enjoyable video, so it seems that they're giving us what we want despite it being advertising. XKCD to the rescue: http://xkcd.com/810/ It’s posted by the Oreo account, and says “Oreo” at the beginning!  You can’t get any more honest than that, do you want them to put a flashing black and yellow banner at the beginning that says “THIS IS ADVERTISING?”  Sheesh people.  [throws up hands]

Edit: Besides, I this is an enjoyable video, so it seems that they’re giving us what we want despite it being advertising. XKCD to the rescue:

http://xkcd.com/810/

]]> By: OtherMichael http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667351 OtherMichael Thu, 28 Feb 2013 15:46:00 +0000 http://boingboing.net/?p=215590#comment-1667351 >May I suggest paying some kids to separate your cookies That would be the Mechanical Turk. Srsly, can't we get some micropayments for people to do small, manual things? Problem: delivery. dang. >May I suggest paying some kids to separate your cookies

That would be the Mechanical Turk.

Srsly, can’t we get some micropayments for people to do small, manual things?

Problem: delivery. dang.

]]> By: ChickieD http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667315 ChickieD Thu, 28 Feb 2013 14:54:00 +0000 http://boingboing.net/?p=215590#comment-1667315 I feel the same way. The very obvious product placement, the way the blue packaging is the brightest thing in the video, the way he said "Oreo" ten thousand times...not as cute to me as someone obviously intended it to be. I feel the same way. The very obvious product placement, the way the blue packaging is the brightest thing in the video, the way he said “Oreo” ten thousand times…not as cute to me as someone obviously intended it to be.

]]> By: Lemoutan http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667234 Lemoutan Thu, 28 Feb 2013 11:22:00 +0000 http://boingboing.net/?p=215590#comment-1667234 Well I was thinking for the purpose of cremical disconstituation, but I can roll with that too. Well I was thinking for the purpose of cremical disconstituation, but I can roll with that too.

]]> By: ocker3 http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667228 ocker3 Thu, 28 Feb 2013 11:05:00 +0000 http://boingboing.net/?p=215590#comment-1667228  To shoot down the catapulting biscuits, Genius!  To shoot down the catapulting biscuits, Genius!

]]> By: ocker3 http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667227 ocker3 Thu, 28 Feb 2013 11:04:00 +0000 http://boingboing.net/?p=215590#comment-1667227  Perhaps there was a Harrison Ford moment when the test-reading the script got the actual part? *probably wishful thinking*  Perhaps there was a Harrison Ford moment when the test-reading the script got the actual part? *probably wishful thinking*

]]> By: Lemoutan http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667203 Lemoutan Thu, 28 Feb 2013 10:02:00 +0000 http://boingboing.net/?p=215590#comment-1667203 Lasers. Need lasers. Lasers. Need lasers.

]]> By: chaopoiesis http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667175 chaopoiesis Thu, 28 Feb 2013 07:40:00 +0000 http://boingboing.net/?p=215590#comment-1667175 Maybe just by one: "My name is David Neevel, and I'm a physicist and copywriter." Maybe just by one: “My name is David Neevel, and I’m a physicist and copywriter.”

]]> By: Joseph Stradling http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667169 Joseph Stradling Thu, 28 Feb 2013 07:20:00 +0000 http://boingboing.net/?p=215590#comment-1667169 Are you people who are bitching about this video serious? Was it that you wanted to save others from naively trusting a video that might make them give 5 dollars to a company with a hugely popular snack under false pretenses, or was it just that the big, bad advertising company tricked you and it hurt your feelings? The video was funny, clever, and all around entertaining and you feel cheated because you were subtly prompted to buy a cookie? Are you people who are bitching about this video serious? Was it that you wanted to save others from naively trusting a video that might make them give 5 dollars to a company with a hugely popular snack under false pretenses, or was it just that the big, bad advertising company tricked you and it hurt your feelings? The video was funny, clever, and all around entertaining and you feel cheated because you were subtly prompted to buy a cookie?

]]> By: rocketpjs http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667164 rocketpjs Thu, 28 Feb 2013 06:32:00 +0000 http://boingboing.net/?p=215590#comment-1667164  If it is then it is a magnificently well crafted marketing video.  The guy is brilliantly dry.  If it is then it is a magnificently well crafted marketing video.  The guy is brilliantly dry.

]]> By: Anon_Mahna http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667150 Anon_Mahna Thu, 28 Feb 2013 05:47:00 +0000 http://boingboing.net/?p=215590#comment-1667150 http://www.youtube.com/watch?v=apj4QSN8XQY http://www.youtube.com/watch?v=apj4QSN8XQY

]]> By: Evan Dumas http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667111 Evan Dumas Thu, 28 Feb 2013 04:09:00 +0000 http://boingboing.net/?p=215590#comment-1667111 I've known David since he was in WK12, and if you check out his personal art at  http://dickbird.org/ you'll see he makes crazy stuff without the help of ad dollars.  He's a rad and often-laughing dude, and is playing up the deadpan role just for this vid.  I’ve known David since he was in WK12, and if you check out his personal art at  http://dickbird.org/ you’ll see he makes crazy stuff without the help of ad dollars.  He’s a rad and often-laughing dude, and is playing up the deadpan role just for this vid. 

]]> By: Donald Petersen http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667087 Donald Petersen Thu, 28 Feb 2013 03:13:00 +0000 http://boingboing.net/?p=215590#comment-1667087 I'd been searching my soul for a way to accurately describe that switch, and I fear the Bard himself couldn't have improved upon your succinct, evocative description. I’d been searching my soul for a way to accurately describe that switch, and I fear the Bard himself couldn’t have improved upon your succinct, evocative description.

]]> By: Promethean Sky http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667065 Promethean Sky Thu, 28 Feb 2013 02:28:00 +0000 http://boingboing.net/?p=215590#comment-1667065  Well that begs the question, how many of us followed the link over to youtube, and how many of use watched it imbedded on BoingBoing or Make?  Well that begs the question, how many of us followed the link over to youtube, and how many of use watched it imbedded on BoingBoing or Make?

]]> By: Ken.C http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667062 Ken.C Thu, 28 Feb 2013 02:20:00 +0000 http://boingboing.net/?p=215590#comment-1667062 Or, perhaps, one could make a note that it was posted by OREO. But I guess that's a little subtle.  Or, perhaps, one could make a note that it was posted by OREO. But I guess that’s a little subtle. 

]]> By: Ken.C http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667057 Ken.C Thu, 28 Feb 2013 02:17:00 +0000 http://boingboing.net/?p=215590#comment-1667057 I was rather struck by the precision of the grabber in contrast with the incredibly shitty "switch." I was rather struck by the precision of the grabber in contrast with the incredibly shitty “switch.”

]]> By: Preston Sturges http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667044 Preston Sturges Thu, 28 Feb 2013 01:51:00 +0000 http://boingboing.net/?p=215590#comment-1667044 Yeah the little router setup was completely out of place. It would have been better if he had gone all "Red Green" with a Sawzall. Yeah the little router setup was completely out of place. It would have been better if he had gone all “Red Green” with a Sawzall.

]]> By: Al Corrupt http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667041 Al Corrupt Thu, 28 Feb 2013 01:48:00 +0000 http://boingboing.net/?p=215590#comment-1667041 20th century - physicists split the atom. 21st century - this.. 20th century – physicists split the atom.
21st century – this..

]]> By: redesigned http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667033 redesigned Thu, 28 Feb 2013 01:37:00 +0000 http://boingboing.net/?p=215590#comment-1667033 I was just going to say that...best episode of portlandia yet! I was just going to say that…best episode of portlandia yet!

]]> By: Gary Robbins http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667015 Gary Robbins Thu, 28 Feb 2013 01:17:00 +0000 http://boingboing.net/?p=215590#comment-1667015 I'm just going to leave this here: http://www.youtube.com/watch?v=gDW_Hj2K0wo I’m just going to leave this here:

http://www.youtube.com/watch?v=gDW_Hj2K0wo

]]> By: Promethean Sky http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1667010 Promethean Sky Thu, 28 Feb 2013 01:11:00 +0000 http://boingboing.net/?p=215590#comment-1667010 I thought something seemed off. Mostly it came down to the construction style being... inconsistent is the best word I can think for it. Like it was deliberately designed with crappy parts where that could be gotten away with. I thought something seemed off. Mostly it came down to the construction style being… inconsistent is the best word I can think for it. Like it was deliberately designed with crappy parts where that could be gotten away with.

]]> By: legsmalone http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1666996 legsmalone Thu, 28 Feb 2013 00:54:00 +0000 http://boingboing.net/?p=215590#comment-1666996 Marketing or not, the music really brought it together for me. Marketing or not, the music really brought it together for me.

]]> By: Antinous / Moderator http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1666997 Antinous / Moderator Thu, 28 Feb 2013 00:54:00 +0000 http://boingboing.net/?p=215590#comment-1666997 If you were able to grow a mustache like his, you'd understand the need for this machine. If you were able to grow a mustache like his, you’d understand the need for this machine.

]]> By: Pjay (Patti) Pender http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1666988 Pjay (Patti) Pender Thu, 28 Feb 2013 00:47:00 +0000 http://boingboing.net/?p=215590#comment-1666988 I was suspicious from the beginning. The creme is the best part of an Oreo. Why else would there be "DoubleStuf"? I was suspicious from the beginning. The creme is the best part of an Oreo. Why else would there be “DoubleStuf”?

]]> By: Petzl http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1666974 Petzl Thu, 28 Feb 2013 00:24:00 +0000 http://boingboing.net/?p=215590#comment-1666974 "I've been working on my machine for .4 years, wait, .04 years." So.... 2 weeks? “I’ve been working on my machine for .4 years, wait, .04 years.”

So…. 2 weeks?

]]> By: jimh http://boingboing.net/2013/02/27/wondrous-oreo-icing-removing-m.html#comment-1666968 jimh Thu, 28 Feb 2013 00:20:00 +0000 http://boingboing.net/?p=215590#comment-1666968 Yeah, don't change a thing, not a BIT of dialogue. Just have Fred Armisen wear the mustache... Yeah, don’t change a thing, not a BIT of dialogue. Just have Fred Armisen wear the mustache…

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