You may have heard that Amazon is selling a "KEEP CALM AND RAPE A LOT" t-shirt. How did such a thing come to pass? Well, as Pete Ashton explains, this is a weird outcome of an automated algorithm that just tries random variations on "KEEP CALM AND," offering them for sale in Amazon's third-party marketplace and printing them on demand if any of them manage to find a buyer.
The t-shirts are created by an algorithm. The word “algorithm” is a little scary to some people because they don’t know what it means. It’s basically a process automated by a computer programme, sometimes simple, sometimes complex as hell. Amazon’s recommendations are powered by an algorithm. They look at what you’ve been browsing and buying, find patterns in that behaviour and show you things the algorithm things you might like to buy. Amazons algorithms are very complex and powerful, which is why they work. The algorithm that creates these t-shirts is not complex or powerful. This is how I expect it works.
1) Start a sentence with the words KEEP CALM AND.
2) Pick a word from this long list of verbs. Any word will do. Don’t worry, I’m sure they’re all fine.
3) Finish the sentence with one of the following: OFF, THEM, IF, THEM or US.
4) Lay these words out in the classic Keep Calm style.
5) Create a mockup jpeg of a t-shirt.
6) Submit the design to Amazon using our boilerplate t-shirt description.
7) Go back to 1 and start again.
There are currently 529,493 Solid Gold Bomb clothing items on Amazon. Assuming they survive this and don’t get shitcanned by Amazon I wouldn’t be at all surprised if they top a million in a few months.
It costs nothing to create the design, nothing to submit it to Amazon and nothing for Amazon to host the product. If no-one buys it then the total cost of the experiment is effectively zero. But if the algorithm stumbles upon something special, something that is both unique and funny and actually sells, then everyone makes money.
Dictionary + algorithm + PoD t-shirt printer + lucrative meme = rape t-shirts on Amazon
Zeynep Tufekci (previously) is one of the most consistently astute, nuanced commenters on networked politics and revolutions, someone who’s been literally on the front lines around the world. In a new book called Twitter and Tear Gas: The Power and Fragility of Networked Protest, she sets out a thesis that (as the title suggests) explores […]
The latest Wikileaks release of leaked CIA cyberweapons includes “Scribbles” — referred to by the CIA as the “Snowden Stopper” — a watermarking tool that embeds web-beacon style tracking beacons into secret documents that quietly notify a central server every time the document is opened.
A pair of social scientists from UCSD and Yale conducted an NIH study published in the American Journal of Epidemiology on the link between Facebook use and mental health, drawing on data from the Gallup Panel Social Network Study combined with “objective measures of Facebook use” and self-reported data for 5,208 subjects, and concluded that […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]
Yes, yes there is. The ultraportable Twisty Glass Mini boasts all of the simplicity of its forebear, while fitting just a little bit better in your pocket.The Mini is perfect for casual smokers, and anyone who doesn’t have the patience or fine motor skill for rolling papers. This piece keeps the convenient design of its older […]