Book about big data, predictive behavior, and decision making

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7 Responses to “Book about big data, predictive behavior, and decision making”

  1. Milton Pope says:

    Duhigg’s book “The Power of Habit” is a good read. The Target example gets a chapter.

  2. I wouldn’t set much store in this. Every now and then Google decides I am an overweight Hispanic woman with a strong desire to travel to Little Rock. But maybe I just making the same mistake here that people who don’t understand the distinction between weather and climate make. I’d hate to be in any way similar to AGW deniers. 

  3. feetleet says:

    5-htp? Google is nonplussed – apparently I need a reverse mortgage.

  4. KWillets says:

    We have big data where I work — the bits are 10 feet across.

  5. IronEdithKidd says:

    Target’s algorithms aren’t all that great.  They think my pre-schooler is still an infant.  I haven’t received a useful coupon in 2 years.

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