Kenneth Cukier was on NPR this morning talking about the new book he wrote with Viktor Mayer-Schonberger, "Big Data: A Revolution That Will Transform How We Live, Work and Think
." It sounds fascinating and relevant to research I'm doing at Institute for the Future on newfound applications of systems thinking in what we're calling the "coming age of networked matter." Here are some choice bits from the interview:
On how Target identifies pregnant customers
Big Data: A Revolution That Will Transform How We Live, Work and Think
"The example comes from Charles Duhigg, who's a reporter at The New York Times, and he's the one who uncovered the story. What Target was doing was they were trying to find out what customers were likely to be pregnant or not. So what they were able to do was to look at all the different things that couples were buying prior to the pregnancy — such as vitamins at one point, unscented lotion at another point, lots of hand towels at another point — and with that, make a prediction, score the likelihood that this person was pregnant, so that they could then send coupons to the people involved... there might be a coupon for a stroller or for diapers ...
On how Google tracks the flu
"Google stores all of its searches. What they were able to do was go through the database of previous searches to identify what was the likely predictor that there was going to be a flu outbreak in certain regions of America. Now, keep in mind, we pay for the [Centers for Disease Control and Prevention] to look at the United States and find out where flu outbreaks are taking place for the seasonal flu. But the difference is that it takes the CDC about two weeks to report the data. Google does it in real time simply on search queries."
The 'Big Data' Revolution: How Number Crunchers Can Predict Our Lives (NPR)
We Gotta Get Out of This Place: The Soundtrack of the Vietnam War is a new book by veteran Doug Bradley and Craig Werner, professor of Afro-American studies at the University of Wisconsin–Madison, about soldiers’ musical memories and the impact of James Brown, Eric Burdon, Country Joe McDonald, and other popular artists on the Vietnam […]
Pop Chart Lab was founded in 2010 by a book editor and a designer, with the modest goal of rendering all of human experience in chart form. Since then they’ve charted a wide array of cultural touchstones. A Visual Guide to Drink is Pop Chart Lab’s comprehensive volume of its most important topics in graphical […]
Hilarious and silly, A Book of Surrealist Games is a fantastic introduction to the surrealist mind-set. In addition to just being fun to peruse, this collection of written, visual and verbal games is great for exercising your mind, and staying creative. In addition to the games, this oddly organized book is packed with poems, illustrations […]
Celebrate Cyber Monday with some brain food. Save on any eLearning deal in the Boing Boing Store today using coupon code: CYBERMONDAY25. Below are a couple of our favorite eLearning offers: eduCBA Tech Training Bundle: Lifetime Subscription:Welcome to your personal online classroom, where you can finally study at your own pace, on your own time (and […]
This minimalist multi-tool will see to it that instead of rocking a tool belt, you’ll carry just one. It’s shaped slightly like a key and weighs less than an ounce, so it plays nice with your keychain. The strong surgical-grade stainless steel blade will last, and is handy for everyday tasks like opening boxes and […]
The Code Black is our top-selling drone of all time—and for good reason. This powerful, palm-size drone is not only insanely fun to fly, but can capture some serious video footage from up above. With a flight time of about 10 minutes and an ultra-smooth ride, it’s a great introductory drone for anyone looking to […]