Kenneth Cukier was on NPR this morning talking about the new book he wrote with Viktor Mayer-Schonberger, "Big Data: A Revolution That Will Transform How We Live, Work and Think
." It sounds fascinating and relevant to research I'm doing at Institute for the Future on newfound applications of systems thinking in what we're calling the "coming age of networked matter." Here are some choice bits from the interview:
On how Target identifies pregnant customers
Big Data: A Revolution That Will Transform How We Live, Work and Think
"The example comes from Charles Duhigg, who's a reporter at The New York Times, and he's the one who uncovered the story. What Target was doing was they were trying to find out what customers were likely to be pregnant or not. So what they were able to do was to look at all the different things that couples were buying prior to the pregnancy — such as vitamins at one point, unscented lotion at another point, lots of hand towels at another point — and with that, make a prediction, score the likelihood that this person was pregnant, so that they could then send coupons to the people involved... there might be a coupon for a stroller or for diapers ...
On how Google tracks the flu
"Google stores all of its searches. What they were able to do was go through the database of previous searches to identify what was the likely predictor that there was going to be a flu outbreak in certain regions of America. Now, keep in mind, we pay for the [Centers for Disease Control and Prevention] to look at the United States and find out where flu outbreaks are taking place for the seasonal flu. But the difference is that it takes the CDC about two weeks to report the data. Google does it in real time simply on search queries."
The 'Big Data' Revolution: How Number Crunchers Can Predict Our Lives (NPR)
In the late 1960s and 1970s, the mind-expanding modus operandi of the counterculture spread into the realm of science, and shit got wonderfully weird. Neurophysiologist John Lilly tried to talk with dolphins. Physicist Peter Phillips launched a parapsychology lab at Washington University. Princeton physicist Gerard O’Neill became an evangelist for space colonies. Groovy Science: Knowledge, […]
Timothy Ellis’ galaxy spanning space opera continues in Hero at the Gates! We’re 9 damn books in and the central plot is finally about to get past its prelude! I’ve really enjoyed this massive story. 9 novels ago Jon Hunter was a wet behind the ears kid on board his uncle’s space trader. Now he’s […]
Modern civilization has all but disappeared. It falls to a fearless, dedicated and slap-stick bunch known as Post-Apocalyptic Nomadic Warriors to help humanity recover. With help like this, you might be better off on your own! Benjamin Wallace’s first installment in the Duck and Cover series is a quick and witty read. We find America […]
It’s one thing to enjoy dinner at home and a nice glass of Cabernet Sauvignon with your best friend, Netflix, but it’s another thing entirely to make that meal from scratch and get that wine delivered right to your doorstep.But what if we told you there’s a way to make this possible? To keep your social life, […]
Having to pack and drag your stuff through security can put quite the damper on your vacation plans. Thankfully, we’ve got your back with one way to make traveling more painless: the Jumper Overnighter Travel Bag.This compact bag is so lightweight that you can effortlessly carry it, and fit it into any overhead compartment. But just […]
Learning is a 24/7/365 proposition, and it never ends. And if you’re truly serious about leveling up your skill sets and career prospects, get a subscription to Stone River Academy’s massive course collection. This offer normally is worth over $1,400, but is now available for just $89 in the Boing Boing Store.A respected name in information technology […]