Kenneth Cukier was on NPR this morning talking about the new book he wrote with Viktor Mayer-Schonberger, "Big Data: A Revolution That Will Transform How We Live, Work and Think." It sounds fascinating and relevant to research I'm doing at Institute for the Future on newfound applications of systems thinking in what we're calling the "coming age of networked matter." Here are some choice bits from the interview:
On how Target identifies pregnant customers
"The example comes from Charles Duhigg, who's a reporter at The New York Times, and he's the one who uncovered the story.