Old cold-cream ad touts beautifying benefits of radioactivity

Lakelady sez, "In an ad for cold cream facial cleanser they use 'slightly' radioactive dirt on a young woman's face to test which cleanser works the best. Complete with geiger counter clicks. Gotta love the innocence of the 50s."

Before anyone protests that the level of radioactivity is very low — like, lower than a brick wall — the astounding thing isn't that they're spreading "radioactive" stuff on a model's face, but rather that "radioactivity" is being presented as a health benefit and beautifying agent.


Shocking 1950's Commercial!