New Brazilian environmental political party based on social networking

Gmoke sez, "Former Brazilian Environment Minister Marina Silva and recent Green Party Presidential candidate (she came in third to force a run-off election) launched the Sustainability Network in Brasilia on 16 February, 2013 and seeks to collect the required 500,000 signatures by September 2013 to become a legally recognized political party. From Sustainability Network's political manifesto (PDF):

We believe that networks, as a means for meeting and organising, are an invention of the present that bridge to a better future. Therefore, it is through networking with society that we want to build a new political force, with alliances underpinned by an Ethics of Urgency, aiming to construct a new model of development: sustainable, inclusive, egalitarian and diverse.

Former Brazilian Minister’s New Party Mixes Sustainability, Social Media · Global Voices (Thanks, Gmoke!)

(Image: José Cruz/Agencia Brasil (CC BY 3.0))

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Kenneth Camargo Jr.

That party is a joke. Among their first statements they claimed they were neither situation nor opposition. There is absolutely no ideological clarity to it. Its key figure is a religious fundamentalist that stated she would bring the recent Supreme Court decision to legalize same sex civil unions to a referendum. As 90% of Brazilian political parties it is but a vehicle for personalist politics.
Bruno Leonardo Neves Machado

Marina Silva, the party’s most important name, is also considered the enemy by some of the Amazon forest defenders.
Tiago Hackbarth

Although innovative on the use of a social networking to recruit, the Sustainability Network, isn’t really good news in the political scene of Brazil. Like other commenters said, the party (that intentionally refuse to have the term ‘party’ attached to their name) doesn’t have social positions, political positions, nor orientation or ideological issues to defend. It isn’t left, or right, or liberal, or conservative, it is simply a grand initiative for nothing at all.