Puritanical ice-cream clothes

My goodness, but the Ice Cream Colors in this 1949 Puritan Sportswear ad look sytlishly delicious. Not entirely puritanical, either.

Dairy Contest


32 Responses to “Puritanical ice-cream clothes”

  1. Kenmrph says:

    This all makes perfect sense.

  2. Bill Stern talking about the jinx of Time Magazine the same year as the above – 1949


  3. Gbaji says:

    I haven’t been able to find decent bisque ice cream since the Ford Administration. Nowadays everyone substitutes in “crustacean by-products.”

    • Preston Sturges says:

      And you can’t get other old time flavors like Limburger Lime and Unfiltered Lucky Strike Mocha.

    • shutz says:

      Me, I miss the “ice gray” flavor.  Me and my childhood friends would while away many a hot summer afternoon debating what it was, exactly, that we were tasting.  I mean, everybody knows red/pink is strawberry, orange is orange, yellow is lemon, green is lime, blue is raspberry…  but what the hell is gray?

      Bisque?  We wish we had access to bisque-flavored ice cream.

      Also, the guy in that ad probably leaned his elbow into a melted raspberry ice cream puddle, hence the arrow pointing at his darkened elbow.  Kind of reminds me of the Monty Python bit: How To Recognise Different Parts of the Body

    • charming.quark says:

       Limpets and Cream!

  4. Preston Sturges says:

    And fellas, a v-neck sweater and bow tie is still catnip to the babes.

  5. Preston Sturges says:

    If you scroll up and down there is sort of a zoetrope effect

  6. rattypilgrim says:

    Subliminal advertising has been around for a long time.
    Also, I’m going to guess ice gray was licorice flavor.

  7. jimkirk says:

    Inspired by Ray Bradbury?
    edit: Whoops, this predates the Bradbury story. Did this inspire Bradbury?

    • Snig says:

      He had a couple versions of it, if memory serves, the one that I posted up above is from Saturday Evening Post was from 1959.  I remember it differently, don’t know which of his short story collections I initially read it in.   I don’t know if he came up with the name Ice Cream Suit on his own, or if it was a common description. 

  8. The snozberries taste like snozberries!

  9. welcomeabored says:

    I don’t know about these sweaters, but when my honey puts on his gray cashmere v-neck sweater, I have to restrain myself from ‘petting’ him – he’s ‘sensationally smooth’. Hubahuba husband.

  10. DevinC says:

    I would have called that colour lavender.  

    But that’s just me.

  11. rocketpj says:

    I could actually wear a pistachio cardigan.  But then I have no fashion sense to speak of.

  12. Columboss says:

    “look sytlishly delicious”


  13. chris jimson says:

    There is actually a Puritan Ice Cream Company in Boston.

  14. pjcamp says:

    That’s quite a large glass of sport he has there.

  15. Preston Sturges says:

    An ad from Dean Martin’s sober period. 

  16. Preston Sturges says:

    If your earliest sexual fantasy was being  Violet Beauregard with a dozen oompa-loompas, this is just the ticket.


  17. WilliamS says:

    Puritan made good quality clothing.  Now it’s a Walmart brand for cheap $%&@.

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