Puritanical ice-cream clothes

My goodness, but the Ice Cream Colors in this 1949 Puritan Sportswear ad look sytlishly delicious. Not entirely puritanical, either.

Dairy Contest


  1. I haven’t been able to find decent bisque ice cream since the Ford Administration. Nowadays everyone substitutes in “crustacean by-products.”

    1. And you can’t get other old time flavors like Limburger Lime and Unfiltered Lucky Strike Mocha.

    2. Me, I miss the “ice gray” flavor.  Me and my childhood friends would while away many a hot summer afternoon debating what it was, exactly, that we were tasting.  I mean, everybody knows red/pink is strawberry, orange is orange, yellow is lemon, green is lime, blue is raspberry…  but what the hell is gray?

      Bisque?  We wish we had access to bisque-flavored ice cream.

      Also, the guy in that ad probably leaned his elbow into a melted raspberry ice cream puddle, hence the arrow pointing at his darkened elbow.  Kind of reminds me of the Monty Python bit: How To Recognise Different Parts of the Body

  2. Subliminal advertising has been around for a long time.
    Also, I’m going to guess ice gray was licorice flavor.

    1. He had a couple versions of it, if memory serves, the one that I posted up above is from Saturday Evening Post was from 1959.  I remember it differently, don’t know which of his short story collections I initially read it in.   I don’t know if he came up with the name Ice Cream Suit on his own, or if it was a common description. 

  3. I don’t know about these sweaters, but when my honey puts on his gray cashmere v-neck sweater, I have to restrain myself from ‘petting’ him – he’s ‘sensationally smooth’. Hubahuba husband.

      1. You’re supposed to deny the guilt and sublimate it as aggression against “witches” and friendly native Americans. 

  4. If your earliest sexual fantasy was being  Violet Beauregard with a dozen oompa-loompas, this is just the ticket.

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