Features Podcasts Family Video Comics Music Tech Science Books Film & TV Games ✚

Jill

Puritanical ice-cream clothes

Cory Doctorow at 11:49 am Mon, Mar 11, 2013

Tweet
Kindle


My goodness, but the Ice Cream Colors in this 1949 Puritan Sportswear ad look sytlishly delicious. Not entirely puritanical, either.

Dairy Contest

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE:  ads • fashion • happy mutants • not food • Old school • wide

More at Boing Boing

Eurovision 2013: An American in London

The technology that links taxonomy and Star Trek

  • Kenmrph

    This all makes perfect sense.

  • http://twitter.com/digitalArtform Joseph Francis

    Bill Stern talking about the jinx of Time Magazine the same year as the above – 1949

    https://www.youtube.com/watch?v=o_CwnWWvVgw

    • charming.quark

      This comment should be below.

    • Preston Sturges

      Just look what it did to the fedora. 

  • Gbaji

    I haven’t been able to find decent bisque ice cream since the Ford Administration. Nowadays everyone substitutes in “crustacean by-products.”

    • Preston Sturges

      And you can’t get other old time flavors like Limburger Lime and Unfiltered Lucky Strike Mocha.

    • shutz

      Me, I miss the “ice gray” flavor.  Me and my childhood friends would while away many a hot summer afternoon debating what it was, exactly, that we were tasting.  I mean, everybody knows red/pink is strawberry, orange is orange, yellow is lemon, green is lime, blue is raspberry…  but what the hell is gray?

      Bisque?  We wish we had access to bisque-flavored ice cream.

      Also, the guy in that ad probably leaned his elbow into a melted raspberry ice cream puddle, hence the arrow pointing at his darkened elbow.  Kind of reminds me of the Monty Python bit: How To Recognise Different Parts of the Body

      • http://www.facebook.com/people/Robert-Drop/100000929402049 Robert Drop

        I bet it’s that Japanese gray sea salt ice cream.

    • charming.quark

       Limpets and Cream!

  • Preston Sturges

    And fellas, a v-neck sweater and bow tie is still catnip to the babes.

    • http://www.facebook.com/victor.jimenezmerino Víctor Jiménez Merino

       They start salivating and end belly up chasing rainbow space rodents?

      • Preston Sturges

        No that’s ketamine. 

  • Snig

    http://www.saturdayeveningpost.com/wp-content/uploads/satevepost/1958_ray_bradbury_magic_white_suit.pdf

    Read this a while ago, reminds me of this.

  • Preston Sturges

    If you scroll up and down there is sort of a zoetrope effect

    • http://pulse.yahoo.com/_OAUXAA362EXWLYVMPJOKLFB5JQ Incipient Madness

      I see that on almost every picture.

      And isn’t there a house brand from Target called Puritan these days?

  • rattypilgrim

    Subliminal advertising has been around for a long time.
    Also, I’m going to guess ice gray was licorice flavor.

  • jimkirk

    Inspired by Ray Bradbury?
    http://www.imdb.com/title/tt0129634/
    edit: Whoops, this predates the Bradbury story. Did this inspire Bradbury?

    • Snig

      He had a couple versions of it, if memory serves, the one that I posted up above is from Saturday Evening Post was from 1959.  I remember it differently, don’t know which of his short story collections I initially read it in.   I don’t know if he came up with the name Ice Cream Suit on his own, or if it was a common description. 

      • Snig

        It seems the original was 1958.  Interesting stuff on the story and the movie here (interesting to me anyway):
        http://thepinksmoke.com/wonderfulicecreamsuit.htm 
        Didn’t realize it was a movie, may try to track it down. 

  • http://twitter.com/digitalArtform Joseph Francis

    The snozberries taste like snozberries!

  • welcomeabored

    I don’t know about these sweaters, but when my honey puts on his gray cashmere v-neck sweater, I have to restrain myself from ‘petting’ him – he’s ‘sensationally smooth’. Hubahuba husband.

  • DevinC

    I would have called that colour lavender.  

    But that’s just me.

  • rocketpj

    I could actually wear a pistachio cardigan.  But then I have no fashion sense to speak of.

  • Columboss

    “look sytlishly delicious”

    Indeed.

  • http://twitter.com/chrisjimson chris jimson

    There is actually a Puritan Ice Cream Company in Boston.

    • http://www.youtube.com/user/Freethinkersanon Christopher

      Are you supposed to feel guilty about enjoying it?

      • Preston Sturges

        You’re supposed to deny the guilt and sublimate it as aggression against “witches” and friendly native Americans. 

  • pjcamp

    That’s quite a large glass of sport he has there.

  • Preston Sturges

    An ad from Dean Martin’s sober period. 

  • Preston Sturges

    If your earliest sexual fantasy was being  Violet Beauregard with a dozen oompa-loompas, this is just the ticket.

    http://www.youtube.com/watch?v=Z4_cf_fZDc0

    • Preston Sturges

      Ooops I meant for that comment to go in the inflatable bondage egg thread. 

  • http://pulse.yahoo.com/_BJ25CCEPCEC5N6Y4VFT2FJALEY WilliamS

    Puritan made good quality clothing.  Now it’s a Walmart brand for cheap $%&@.