GoPro, manufacturers of small digital video cameras, sent a Digital Millennium Copyright Notice to a site called DigitalRev, which had compared GoPro's latest camera to Sony's rival Action Video Camera, and concluded that the Sony camera was much better. When GoPro was called on its censorship, the company said,
The letter that was posted next to the review on DigitalRev was not sent in response to the review. Obviously, we welcome editorial reviews of our products. This letter was sent because DigitalRev is not an
authorized reseller of GoPro products and they were using images and had incorrect branding and representation of our product in their online commerce store. As part of our program – we ask merchants who are selling our product to use authorized images. That is why DigitalRev was contacted. But – our letter did not clearly communicate this and that is something we will correct.
However, the DMCA cannot be used to remove alleged trademark violations. As the name implies, the DMCA concerns itself with copyright, not trademark (that's why it's the DMCA and not the DMTA), and it is nothing less than fraud to send a DMCA notice over an alleged trademark violation. In other words, GoPro violated the law, and then offered a lame-ass, weak-ola excuse for it. You don't need a trademark holder's permission to use its marks in a review, nor do you need to be an authorized reseller to review products.
As GoPro surely knows.
As a reminder, apparently Sony's Action Video Camera kicks the GoPro camera's ass.
GoPro Uses DMCA to Take Down Article Comparing Its Camera with Rival
Lured by the internet’s pervasive insistence that it represents a superior, more comfortable typing experience, I recently went back to an old-timey mechanical keyboard. This was a mistake. I am now a hamfisted ASCII jazz disaster.
SpareOne Emergency Phone is a basic cellphone powered by AA batteries. This gives it a relatively short time on a charge, but means that it will have a charge after being stuffed in a drawer or glove box for months. I came across this during my search for the perfect basic phone, but be warned: […]
Low-cost carrier Easyjet has prototyped “Sneakairs,” a pair of shoes that have small vibrating motors and Bluetooth links; they work in concert with your mobile phone’s mapping app, buzzing left or right when it’s time to turn, and twice if you’ve gone the wrong way.
Jared Sinclair developed the RSS reader app Unread, which made $10,000 in its first 24 hours on the iOS market. And we’ve all heard the story of Flappy Bird developer Dong Nguyen, whose creation was reportedly earning $50,000 a day at the height of its 2013 explosion. While those are rare examples, they’re also testament to the […]
If you or your company’s IT system are besieged by black hat cyber attacks, an ethical hacker might be all that stands between crippling damage and a company’s long-term prosperity. It’s no wonder that the market for IT security specialists is exploding. Certification is the key – so learn the tenets of ethical hacking and get […]
Your laptop and mobile devices are top of the line…so why are you trotting out that raggedy decades-old suitcase when you go somewhere? Time to up your travel game with a complete 5-piece Herschel Travel Luggage bundle…and we’ll even give it to you for free!Of course, you’ve got to win the Ultimate Herschel Travel Bundle […]