On the Guardian, Charles Arthur has totted up the lifespan of 39 products and services that Google has killed off in the past due to insufficient public interest. One interesting finding is that Google is becoming less patient with its less popular progeny, with an accelerating trend to killing off products that aren't cutting it. This was occasioned by the launch of Google Keep, a networked note-taking app which has the potential to become quite central to your workflow, and to be quite disruptive if Google kills it -- much like Google Reader, which is scheduled for impending switch-off.
So if you want to know when Google Keep, opened for business on 21 March 2013, will probably shut - again, assuming Google decides it's just not working - then, the mean suggests the answer is: 18 March 2017. That's about long enough for you to cram lots of information that you might rely on into it; and also long enough for Google to discover that, well, people aren't using it to the extent that it hoped. Much the same as happened with Knol (lifespan: 1,377 days, from 23 July 2008 to 30 April 2012), or Wave (1,095 days, from May 2009 - 30 April 2012) or of course Reader (2,824 days, from 7 October 2005 to 1 July 2013).
If you want to play around further with the numbers, then if we assume that closures occur randomly as a normal distribution around the mean, and that Google is going to shut Google Keep, then there's a 68% chance that the closure will occur between April 2015 and February 2019. Even the later date wouldn't be much longer than Evernote - which is still growing - has already lasted. Is Google really that committed to Keep?
Google Keep? It'll probably be with us until March 2017 - on average
Writing in MIT Tech Review, Talking Heads frontman David Byrne points out the secret and, in retrospect, obvious driving force behind tech: it reduces the often awkward and unreliable process of dealing with people, so you can buy music without asking friends for recommendations, take a cab without talking to a dispatcher, buy your groceries […]
Most people don’t look at any news, or at one news site; using social media a lot (even without the intention of looking for news) means that sometimes you’ll end up clicking a news link — so heavy social media users, on average, are consuming a wider media diet than those who do not use […]
In 2012, Google introduced Certificate Transparency, an internet-wide tripwire system designed to catch cryptographic “certificate authorities” who abused their position to produce counterfeit credentials that would allow criminals, governments and police to spy on and tamper with secure internet connections.
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]
Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
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