A post on ConversionXL sums up a bunch of experiments on pricing and suggests ways of combining them to best effect. All electronic goods can be had for free, so every person who buys an electronic good is essentially entering into a voluntary transaction. Getting pricing right is the best way to convince (rather than coerce) customers to pay, and to frame that payment so that it's as large as possible.
Researches found that sale price markers (with the old price mentioned) were more powerful than mere prices ending with the number nine. In the following split test, the left one won:
9 not so magical after all? Not so fast!
Then they they split tested the winner above with a similar tag, but which had $39 instead of $40:
This had the strongest effect of all.
I’m wondering whether the effect of this price tag could be increased by reducing the font size of $39. Say what?
Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. In our minds, physical magnitude is related to numerical magnitude.
Pricing Experiments You Might Not Know, But Can Learn From
(via O'Reilly Radar)
Despite Trump’s denial of climate change the the ghastly attacks on climate science and mitigation in the new proposed budget, the Carbon Bubble — which overprices hydrocarbons and the industries that rely on them, as though we’ll be burning all of them with impunity — is about to pop.
My latest Publishers Weekly column announces the launch-date for my long-planned “Shut Up and Take My Money” ebook platform, which allows traditionally published authors to serve as retailers for their publishers, selling their ebooks direct to their fans and pocketing the 30% that Amazon would usually take, as well as the 25% the publisher gives […]
The Irish Pub Company offers Irish pub interiors in six styles: “Modern,” “Brewery,” “Shop,” “Country,” “Celtic” and “Victorian.” Choose your package and they’ll ship you a bar, as well as “flooring, decorative glass, mirrors, ceiling tiles, light fixtures, furniture, signage, and bric-a-brac.”
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]
When Apple revealed the new MacBook in 2016, one of the biggest issues raised with the notebook’s new design (aside from ire over the slew of new adapters you’d inevitably have to buy) was the removal of one of its most beloved proprietary features, the magnetic charging cable. Thankfully, third-party peripheral makers have taken up […]