A post on ConversionXL sums up a bunch of experiments on pricing and suggests ways of combining them to best effect. All electronic goods can be had for free, so every person who buys an electronic good is essentially entering into a voluntary transaction. Getting pricing right is the best way to convince (rather than coerce) customers to pay, and to frame that payment so that it's as large as possible.
Researches found that sale price markers (with the old price mentioned) were more powerful than mere prices ending with the number nine. In the following split test, the left one won:
9 not so magical after all? Not so fast!
Then they they split tested the winner above with a similar tag, but which had $39 instead of $40:
This had the strongest effect of all.
I’m wondering whether the effect of this price tag could be increased by reducing the font size of $39. Say what?
Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. In our minds, physical magnitude is related to numerical magnitude.
Pricing Experiments You Might Not Know, But Can Learn From
(via O'Reilly Radar)
A leaked recording made of a conference call posted by the Edison Electric Institute, which lobbies for the power industry, reveals lobbyists for high pollution companies talking about how they can exploit the Syrian refugee crisis to get a rider inserted into a pending bill that would kill the EPA’s Waters of the United States […]
Yesterday, Dell was advising customers not to try to uninstall the bogus root certificate it had snuck onto their Windows machine, which would allow attackers to undetectably impersonate their work intranets, bank sites, or Google mail. Today, they apologized and offered an uninstaller — even as we’ve learned that at least one SCADA controller was […]
Pfizer’s used a tax-dodge called a “reverse-inversion” to sell itself to a much smaller, Irish pharma company, moving its corporate nationality to Ireland at the stroke of a pen.
Carrying this EDC card is like slinging around a handheld toolbox wherever you go. Its minimal design is small enough to fit in your wallet’s billfold, and it’s TSA-compliant so you’ll never leave it behind. It’s got hex wrenches, metric and imperial rulers, flathead and Phillip’s screwdrivers, and a bottle opener so that you’re ready […]
Today only take an additional 15% off the below drones today using coupon code: DRONE15 at checkoutThe Code Black is our top-selling drone of all time—and for good reason. This powerful, palm-size drone is not only insanely fun to fly, but can capture some serious video footage from up above. With a flight time of […]
Why interrupt your post-Thanksgiving turkey bliss to wait in an epic line, when the best deal of the season is a click away? We’re treating you Mac enthusiasts to the ultimate Black Friday bundle, packed with apps to give your machine a mega boost in the right direction. From Drive Genius to AfterShot Pro to […]