Wired visits Dillon Marsh's photos of cellphone masts (badly) disguised as trees, and asks why they even bother.
“There were already a wide variety of designs by the time I started photographing,” says Marsh, who completed the project over six months in 2009. “The designs loosely mimic trees that are found in the local environment.”
Meanwhile, in the American Southwest, fledgling company Larson Camouflage was responding to similar style-sensitive network companies. Larson makes scores of different “trees” but it kicked everything off in 1992 with a naturalistic pine that concealed a disagreeable cell tower in Denver, Colorado. To dress up a cell tower in plastic foliage can cost up to $150,000, four times the cost of a naked mast. Marsh is skeptical about the need for high-tech camouflage.
“Even though the gesture is well-meaning, in many cases the result seems clumsy and unconvincing,” he says of the South African technoflora. “Most people don’t feel strongly positive or negative about them, but simply view them as a curiosity.”
Cellphone Towers Disguised as Trees Are a Puzzling Attempt at Aesthetics
Studio North was commissioned to refit an old elevator shaft in a converted warehouse loft in Calgary; they built a tall, narrow library with climbable shelves whose hand- and foot-holds retract into the shelving.
Libretaxi is an open source project that lets anyone become a rideshare driver in less than a minute; it has more than 20,000 users worldwide, and is maintained by Roman Pushkin, who started the project in December 2016 and is now planning to quit his job and work on it full time.
Mister Alphabet is an action-figure designed to cleverly bend and contort into every letter of the Latin alphabet; the website is long on trademark warnings and arty Instagram photos, but short on details, like, “Is this an object of commerce?” and “If so, where does one buy it?” (via Kottke)
The Raspberry Pi Foundation has done outstanding work packing a fully capable desktop computer into a package the size of a deck cards—especially one that only costs $35. But if you already have a working laptop, why should you care? Oh, how much you have to learn. Besides operating well as a compact digital media hub, […]
Custom coffee vessels are the perfect piece of office flair, but it’s just a matter of time before your VOTE FOR PEDRO mug will start to lose its relevant wit. Why not have a new one every day, with whatever silly nonsense you want sticking off the sides? You can save big on your novelty […]
The Lightning port has thus far resisted the cruel fate that befell the headphone jack, and despite rumors that it may be disappearing come iPhone 8, for the present and foreseeable future, Lightning cables are a hot commodity for iPhone users. As such, we must make do in this strange time in which long, glorified […]