How do you calculate the value of product placement in hip hop songs? Joe Sabia
's CDZA ("Collective Cadenza")
project on YouTube attempted to do just that, with a virtual 56 million dollar hip-hop shopping spree
Their "Methodology for price determination" breakdown follows:
Prices were calculated based on current retail or market value, not resale value. For vehicles, values for the most part were selected from the high end of the Manufacturer's Suggested Retail Price range.
Iyaz - Replay: 80GB Video iPod
Notorious B.I.G. - Juicy: Super Nintendo/Sega Genesis prices were from packaged and unopened items found on eBay
Chamillionaire - Ridin Dirty: We went with the PS1 price, even though Chamillionaire can probably afford a PS2.
HIGH END FASHION
Black Eyed Peas - My Humps: Went with average prices for a lot of these accessories
Macklemore - Thrift Shop: Yes mink fur coats can be this expensive
Bruno Mars - The Lazy Song
Eminem - If I Had...: Nike Air Hat/Pair of Lugz
Nelly - Air Force Ones: We should have gotten white ones, sorry.
LMFAO - I'm in Miami Trick: Vans
Notorious B.I.G. - Mo Money Mo Problems - Rolex
Snoop Dogg - Drop it Like it's Hot: Went with a $9,100 rolex, even though they can be much more expensive. And a lower end bottle of Chandon at $109
LMFAO - I'm in Miami Trick: Red Bull and an affordable Smirnoff even though they would probably drink Grey Groose
Jagged Edge - Where the Party At: A fifth of Bacardi
50 Cent - In Da Club: A pint of Bacardi to sneak into the club
Busta Rhymes - Pass the Courvoisier: A less expensive type and size
Snoop Dogg - Gin and Juice: Seagram's Gin
Ke$ha - TiK ToK: Jack Daniel's
R. Kelly - Ignition Remix part 2: Got this empty bottle of magnum Cristal off of eBay for 25 bucks.
Sir Mix-a-Lot - I Like Big Butts: Mercedes E Class
Jay-Z - On to the Next One: Lexus and Range Rover
Far East Movement - Like a G6: CDZA doesn't provide items to rent. We only provide items to BUY.
Vanilla Ice - Ice, Ice Baby - Lamborghini
This edition of CDZA's weekly musical experiments features Mark, Todd and Stasia from the Key of Awesome.
Related: CDZA merch, and an MP3 download, neither of which cost $56 million.
Before Trump’s omnipresent spokescobra Kellyanne Conway distracted everyone with her inauguration get-up, Samantha Bee delivered a withering assessment of Trump’s greatest female enabler of all time (Putin holds the male title).
Fingers of Steel chronicles the hardcore world of finger skateboarding. Warning: some of the tricks are so gnarly you’ll wonder how fingerboarder Chris Heck escapes with fingers intact.
Day Dreamers Limited — the artist collective of Kelly Tunstall, Ferris Plock, and creative studio Form & Fiction — are making an animated series starring Donald Trump’s Hair as the protagonist! From Hair to the Throne: Whenever the President drifts off to dreamland or is too busy Tweeting to notice, The Hair gets to work: […]
You know as well as I that writing complex, long-long form text requires significant organization. You’re probably also well aware that Word just isn’t up to the task. That’s why I’m a huge fan of Scrivener, the software suite used by best-selling authors and technical writers alike.Scrivener is much more than another digital typewriter. With a […]
Looking to upgrade your weekend? Here are three randomly awesome products on my mind this week.#3 FRESHeBUDS Pro Magnetic Bluetooth EarbudsAs more and more phones and gadgets switch to Bluetooth-only compatibility, you’ll need to get Bluetooth headphones like the rest of us. I’ve been super impressed with these affordable magnetic headphones. Pull the magnetic earbuds apart to auto-connect […]
Traditional folding wallets are designed for paper bills—but these days, carrying cash is rarely a necessity. More often than not, I don’t carry cash at all. This Bogui Clik Wallet is the best answer I’ve found for avoiding the hassle of those tight-fitting credit card pockets.This attractive, minimalist wallet features a protective lip, so my cards don’t […]