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6 Responses to “Calculating product placement in hip hop songs: CDZA's $56 million musical shopping spree”

  1. blueelm says:

    Boo I was hoping for a BUNCH of cereal to be in that shopping cart.

  2. nojopar says:

    I think their methodology is a bit off.  They should take the price at the time of the song’s publication and then normalize for inflation to like, say, 2012 dollars.  So like Sir Mix-A-Lot’s E class Mercedes would have be around $20,000 in 1986 dollars.  Adjusting for inflation, that’d make it around $40,000, not the $75,000 of a modern version.  It won’t have any real impact on the big price point there (the G6) since we’re talking only 2 years.

    /pedantic economist

  3. Tim says:

    Without the G6 it would only be a $0.66 million dollar shopping spree. Not as impressive. Also, I believe I heard the lyric “Cristal poppin’ in a stretch Navigator”, as in Lincoln Navigator which seems to be left out.

  4. peregrinus says:

    Country surely has an even bigger budget, at least in alcohol placements.  “One more round of Jose Cuervo” anybody?

  5. rezmuff says:

    If they’re trying to persuade the audience of something, they need to make a more scientific case. 
    As-is, what does this number represent? The combined value of some products mentioned in carefully-selected snippets of an arbitrary number of particular songs? Their final sum was entirely an editorial decision on their part. Add a song, remove another, and the price changes dramatically.

    It would be more impressive if they found a particularly egregious brand-referencing song and used that.

  6. blueelm says:

    I will just leave this here:

    http://urbonicsmedia.blogspot.com/

    My favorite by far is not here though:  “I can make a Sprite can disappear in my mouth.”

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