March community-building-and-tribal-unity/Madness

At the Wall Street Journal, Eric Simmons writes about the psychology of March Madness, which is really the psychology of relationships and the deep emotional bonds underlying communities and tribes. When you cheer on the Wichita State Shockers in the Final Four, what you're really doing is introducing other people (and other groups) into your definition of self.


  1. Oh, the other March Madness.  I was thinking of the fiscal year-end, must use all the budget by the 31st, big purchases with questionable oversight, March Madness…

  2. educational values, professional ties, group and community associations, old friends and memories.

    as well as status markers… I often think this devotion to lower level play (justified with lame excuses usually) at least has an element of serving the same purpose that putting the clear college sticker on the back of your car does. I would exempt a lot of areas where there’s no superior professional teams to identify with, but it’s annoying in places where better professional teams are playing the sport at a higher level.

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