Indiegogo campaign for Latino superhero comic

NewImage Bruce Logan, a director/cinematographer who worked on Tron, Star Wars, Batman Forever, and many other projects, and Richard Soto, an actor/teacher/storyteller, developed a new comic book about a Latino comic book artist who draws to entertain the kids in the barrio. The star of the comic-within-the-comic is an Aztec superhero, El Lobo, who protects the barrio from the neighborhood gangs. Guess what happens next… El Lobo comes to life! Right now, Logan, Soto, and artist Albert Morales (Fantastic Four, The New Avengers, etc.) are trying to fund the completion and publication of the comic with an Indiegogo campaign. Their hope is that the comic will set the stage for an eventual feature film. The Legend of El Lobo (Thanks, Bob Pescovitz!)


    1. Probably for the same reason that they so often try and fail to have strong non-sexualized female characters: the comic industry is overwhelmingly comprised of white dudes. It’s a problem that Godfather-of-contemporary-comic-theory Scott McLeod (also a white dude) has written about a few times.

    2. Seriously, as soon as I saw “gangs” and “barrio” my eyes rolled. Why could he be a world adventurer that happens to be Latino, influenced by mesoamerican lore.

      1. There is one version of Spider-Man who is Latino, but that probably doesn’t count since he’s from the future… when “Latino” will be the new “white.”

  1. I like the idea but honestly?  That’s kind of a crappy origin story, and frankly a good origin is more than half of a superhero’s foundation.

    1. Not so much that Aztecs are Latino, but that some Latinos or Hispanics have Aztec ancestry. Because of the size and influence of their empires Aztecs and Mayans are the go to mesoamerican peoples.

    2. According to the description, the Latino comic book artist in the story “becomes” the Aztec superhero as a manifestation of his own rage*. So “Latino Superhero” sounds fair. 

      *(Basically “¡El Casco Increíble!”)

  2. id think that if you wanted to make a popular comic book super hero that happened to be a minority the best way to do it wouldn’t be to make a character that is dependent on their race but a character that is reflective of their personal attributes.  It just seems base to me that a characters ethnicity is incorporated in the attributes of the superhero, the vast majority of white superheroes identities and powers have nothing to do with their ethnicity.

    1. …the vast majority of white superheroes identities and powers have nothing to do with their ethnicity.

      Here I disagree. Clark Kent was raised in a small town in early-20th-century Kansas. Bruce Wayne and Tony Stark are billionaire socialites. We generally don’t think about their identities being dependent on their ethnicities only because we’re used to seeing white people in those roles.

      1. right but their powers aren’t being white, some might say that bruce wayne and tony stark being rich as hell is a white thing.  but super man (being an alien) could have resembled any variety of earthly ethnicities and his story could have been viable, his parents could be like ‘oh we adopted him from africa or Guatemala or something’ 

        1. Superman’s powers may not be linked to his apparent ethnicity but his origin story and personal identity are. An African-looking kid growing up in small-town Kansas in the early 20th century would have had a very different experience than Clark Kent. 

          The premise of the Superman story isn’t just about an alien with godlike powers, it’s about an alien with godlike powers who was raised with old-fashioned midwestern American values. Take the same premise but swap out “white Kansan” with “black Kansan (living under Jim Crow)” and you’ve got yourself a substantially different story.

          1. Agreed. Conflicted heroes are almost always more interesting. 

            Would Superman still feel driven to fight for “Truth, Justice and the American Way” if the “American Way” meant that people who shared his appearance were denied the right to vote or attend decent public schools?

  3. Sigh…why “El Lobo”?  Because it’s one of three Spanish words non-Hispanic Americans know?  If he’s an Aztec-derived warrior-hero he should be “Aguila” or “Jaguar“.

    1.  Non-Hispanic Americans? Author Richard “Soto”and artist Albert “Morales”? Or are you referring to the eventual audience?

    2. According to one source on the mythology of the origin of the Aztecs, when the tribe came from the bowels of the earth in search of a “home”, they were protected by packs of wolves on their journey. As the Aztec warrior, Hurakan becomes imbued with the power to protect his people, his first incarnation is a wolf. Upon seeing this, the Spaniards cried, “¡Mira! ¡El Lobo! Look! The wolf!

      1. Hey, thanks!  That’s a new one for me.

        Do you have any favorite books on Aztec mythology?  I’ve only really read about the Mayans.

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