Bank pays for costumed flashmob to recreate Rembrandt's Nightwatch in a mall

I'm not normally a fan of corporate commercials designed to be "viral media," but one's very clever. The Dutch financial giant (and money launderer for Iran) ING paid to have a group of actors play out a dramatic reenactment of the events depicted in Rembrandt's classic painting The Night Watch, climaxing with a posed, framed tableau that re-created the painting itself. It's awfully fun to watch Rembrandtian cosplayers charge around a Dutch shopping mall while the shoppers stand agog.

Flashmob brengt 'De nachtwacht' tot leven (via Making Light)