Novo takes tiny GoPro sports cam to the cinema

The GoPro Hero 3 is a matchbox-sized, battery-powered HD camera that goes anywhere, capturing everything from adrenaline-fueled sporting escapades to underwater adventures. The Angenieux 15-40mm is a $45,000 cine lens that makes everything look wildly beautiful. Now, assuming you don't mind a 6x crop factor and a $295-a-day rental fee, you may have them together!