Wired Magazine's 1992 media kit

Brian sez, "Fasten your seatbelts for a trip back in time, to 1992, when a tiny little startup called Coconut heard, in August 1992, that a new magazine was brewing, something called WIRED. We contacted them, they sent us a media kit. I kept it. Enjoy."

You have to remember that the World Wide Web was in its infancy. Not everybody had email. If you wanted to contact somebody you used the phone or wrote a letter for the most part. Unless they were on The WELL or worked at one of the few companies that had Internet and email. And most didn't.

So I made a few inquiries and found out WIRED's phone number in August 1992 and gave 'em a call. I spoke with Coco Jones, an ad sales rep who was just starting out on long media career. She sent me a WIRED Media Kit, which for some crazy reason I've kept for 21 years. I doubt anyone's seen this thing in 21 years, including me.

Revisiting the Original 1992 WIRED Media Kit (Thanks, Brian!)


  1. From the article: “They were using Lotus Notes but didn’t like it.”
    No fucking shit.

  2. Very interesting link.  Talk about getting in on the ground floor!

    Wired’s first issue was Jan ’92, which was the start of my final semester of high school.  Hindsight can be a real bitch, you know?

    1. I was in design school from 1996 through 2000. We still did a lot of physical art work, but half my classes couldn’t be done without computers.

  3. I’ve got one of these.

    My employer’s booth at CES in 1983 was one of the many that WIRED  set up free-copy racks in. Rosetto (?) and a couple of other WIRED folks spent a lot of time in a booth across the aisle, making phone calls. It wasn’t their booth, they just seemed to congregate there.

    We gave away dozens and dozens of copies of WIRED #1. I came home with a half-dozen, and a media kit that had been left behind.

    I recently tried to Freecycle a box of early WIRED issues . . . maybe the first three  or four years . . . with the media kit thrown in. No dice.

    If anyone in the Portland area is interested in the lot, get in touch. You’ve got to take it all.

  4. Man, remember when the internet was new and exciting, Wired was relevant, and you could call yourself a “cyberpunk” with a straight face?

    I really do miss those days, despite the snark. It was such an exciting time. What happened to that dream of the limitless potential of the net to improve the human condition? Did it all corrode away on contact with the unwashed masses of actual humans? Or is it being fulfilled even now, and I’ve grown too cynical to see it?

    1. Not the masses, but contact with the advertisers and monitizers turned The Dream into one of profit.  The Dream is not dead, and awaits fulfillment at your measure.    

    2.  Oh, man, tell me about it.

      WIRED (and the Whole Earth Review, which was hip to cyberspace even before WIRED) convinced me that I needed to break out of my freelance bottom feeder rut and go back to school to improve my technical chops. I started taking CS classes (and teaching one!) before 1993 was over.

      Things move blindingly fast over the next few years. At New York Tech, the mediocre school were I was taking night classes, it was a struggle to explain to students and faculty what was going on. The IT department didn’t want this Internet thing anywhere near the DEC machines in the basement. (To be fair, this changed in late 94.)

      By the time I got my MS from CMU a few years later, the corner had been turned. Mainstream advertisements had web addresses in them.

      It still seemed kind of hopeful, then. Then it turned into Pottersville.

    1. Yeah, the September That Never Ended was what I was thinking of with the “unwashed masses” comment above.

      It’s still worth making a distinction, though. The pre-1993 internet, like the BBSes of the same era, was an terribly exciting place full of interesting conversation, but it was very small and segregated, very elite. And that’s not inherently a bad thing, but the concept of the unlimited transformative potential of the internet that Wired spearheaded was predicated on mass access. Before 1993, the internet wasn’t much more than a giant, nationwide bulletin board system.

      Sorry, I kinda hijacked your post with mine from earlier.

  5. I was in university when Wired started and I can remember downloading the fulltext of every article in the first few issues of Wired from their gopher site (pre-www) and laughing at those who actually PAID for a copy.

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