Brian sez, "Fasten your seatbelts for a trip back in time, to 1992, when a tiny little startup called Coconut heard, in August 1992, that a new magazine was brewing, something called WIRED. We contacted them, they sent us a media kit. I kept it. Enjoy."
You have to remember that the World Wide Web was in its infancy. Not everybody had email. If you wanted to contact somebody you used the phone or wrote a letter for the most part. Unless they were on The WELL or worked at one of the few companies that had Internet and email. And most didn't.
So I made a few inquiries and found out WIRED's phone number in August 1992 and gave 'em a call. I spoke with Coco Jones, an ad sales rep who was just starting out on long media career. She sent me a WIRED Media Kit, which for some crazy reason I've kept for 21 years. I doubt anyone's seen this thing in 21 years, including me.