Child abuse PSA street-poster has a secret message for kids

The Anar Foundation and Grey Spain created a lenticular street-poster about child abuse that shows a "secret" message to people who view it from a kid's eye-height.

ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?

Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.

Glad they're using this power for good and not evil. Wait until the grocery stores get hold of it and start loading the pester-power ads at kids' eye-height.

FUNDACIÓN ANAR. "ONLY FOR CHILDREN"