Disney files trademark application for "Dia de Los Muertos"

Disney has filed for trademarks on "Dia de Los Muertos" in a wide variety of goods and services -- candy, snacks, cosmetics, toiletries, perfumes, gadgets, jewelry and jewelry boxes, and more. This would be a good time for people to tell the USPTO that there are innumerable products in those categories that already use the term, and that no exclusive association exists (or should exist) between the Disney company and the traditional Mexican holiday. Not even if the next Pixar movie is called "Dia de Los Muertos." (Thanks, Chryss!)

36 Responses to “Disney files trademark application for "Dia de Los Muertos"”

  1. edgore says:

    I assume that they figure they got ownership of it when they got Grim Fandango…

  2. oschene says:

    Somebody already owns All Souls’ Day — all souls. You do not want to annoy them with a troll suit. You really don’t.

  3. fuzzyfuzzyfungus says:

    Unless Mexicans are somehow immune to holiday-commercialization, wouldn’t there already be about a zillion goods and services trading under Dia De Los Muertos-related marks, in much the same way that other holidays have massive accretions of branded knickknacks?

  4. Antinous / Moderator says:

    The threats jokes just write themselves.

  5. Cary Allen says:

    Dibs on “Christmas.”

  6. Randy Walters says:

    The real gobstopper is that someone – on a very high executive level – thought this was a really great idea.

  7. crenquis says:

    I think Disney is just trying to get payback for all those unlicensed Disneyesque piñatas…

  8. Marc45 says:

    I think it’s interesting that they said they would change the name of the film.  I guess if it isn’t trademarkable, it’s not worth anything…sigh

  9. Bob Brinkman says:

    Plus, someone already has the Trademark for the purposes of stage entertainment….

  10. elix says:

    Awww, but I wanted official Disney-licensed Dia de los Muertos Christmas tree ornaments! Damn you, people, why you gotta get in the way of the man? It’s like you think you’re entitled to have ownership over your culture or something. Get with the times, it’s the 21st century! Sheesh…

    /giant huge neon-powered snark

  11. Bionicrat says:

    This was the news Monday.  This morning’s news was that Disney dropped this idea.

  12. Brainspore says:

    They should just cut to the chase and take out a trademark on the word “trademark.”

  13. BBNinja says:

    Next up:  Let’s trademark “Mexico.”

  14. Use me as an alternative. 

    I hereby place my name in the public domain and allow any and all non-profit usage for Dia di La Morte. 

  15. Disney’s Day of the Dead princess.  Think about it.

  16. redstarr says:

    This just begs for someone to make up a bunch of parody art of Disney characters in Dia De los Muertos style.  Skull bride and groom Mickey and Minnie would be a good place to start. 

  17. EvilSpirit says:

    Just imagine if this had been allowed to continue! Someone might have made a movie called “Halloween” or “Independence Day.”

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