Gone are the wild tight curls, relaxed now into auburn waves. Her waist is cinched, her bust inflated: skinnier and sexier is the new Merida, star of Brave. And gone, in some of the new art, is that troublesome weapon: no fit thing for a Disney princess, after all. Fans and websites lamenting the changes, chief among them A Mighty Girl, have spearheaded a change.org petition seeking to convince Disney to change its mind.
The redesign of Merida in advance of her official induction to the Disney Princess collection does a tremendous disservice to the millions of children for whom Merida is an empowering role model ... In an interview with Pixar Portal, "Brave" writer and co-director Brenda Chapman stated, "Because of marketing, little girls gravitate toward princess products, so my goal was to offer up a different kind of princess — a stronger princess that both mothers and daughters could relate to, so mothers wouldn't be pulling their hair out when their little girls were trying to dress or act like this princess. Instead they'd be like, ‘Yeah, you go girl!’”
There seems a deliciously vile bait-and-switch element to it all: design a character that will attract parents resistant to the traditional messaging, then recast it in same old mold once they've sold it to their daughters for you.
But you can see the problem in that Chapman quote, which is never really about the character. When "marketing" is the first principle of your art, even something opposing its dictates is doomed to gravitate around it in fast-decaying orbit.
This week, Marvel Comics published the first issue of Captain America: Steve Rogers in which it’s revealed that since his earliest days, Captain America has been a double agent for Hydra, the thinly veiled allegory for the Nazis; in an epic Twitter rant, Livejournal alumnus and Dreamwidth cofounder Denise Paolucci explains the way that perpetual […]
Claire Keene is a legendary Disney animation artist whose work has appeared in Frozen and Tangled; she provides such lively illustrations for children’s author Sue Fliess’s poem A Fairy Friend that readers are transported to an enchanted world where play and imagination can take you out of this world.
The beloved Tower of Terror ride at Disneyland California Adventure features some of the most elaborate themeing and set-dressing of any of Disney’s built environments, consisting of a series of staged scenes that are reminiscent of interactive theater troupe Punchdrunk’s sets, followed by a spectacular thrill-ride — it rarely has less than a 30 minute […]
Every company wants to harness the power of social media, but few understand how to make that happen. Be one of those select few with this Social Media Marketing Course & Certification package, now just $29 in the Boing Boing Store.Over 12 modules of course material, you’ll learn what it takes to increase a brand’s […]
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Jared Sinclair developed the RSS reader app Unread, which made $10,000 in its first 24 hours on the iOS market. And we’ve all heard the story of Flappy Bird developer Dong Nguyen, whose creation was reportedly earning $50,000 a day at the height of its 2013 explosion. While those are rare examples, they’re also testament to the […]