In a recent earnings call press release [PDF], Activision Blizzard revealed that it has lost 1.3 million subscribers to its flagship game World of Warcraft in the first quarter of 2013, a 14% drop. Received games-business wisdom holds that only one "triple-A" game can thrive at a time, and WoW has been on top for years now. The Blizzard execs predict further declines as more players leave for free-to-play alternatives:
World of Warcraft has been in limelight on and off for both right as well as wrong reasons. Back in October 2012 entire cities in World of Warcraft were found dead – the reason for which was believed to be an in-game hack. Blizzard acknowledged that an in-game exploit was used by miscreants and fixed it before more users started using the exploit.
The gaming publisher isn’t optimistic though and believes that the numbers will decline as time passes. According to Activision executives the subscriber base of WoW is expected to dip further as more and more free-to-play games emerge on the internet.
WoW’s declining subscriber base won’t be leaving too deep a wound for Activision as it’s not the only franchise that is making money the gaming publisher. There are other franchises like the Diablo 3 and StarCraft 2: Heart of the Swarm alongside the bestselling Call of Duty series that Activision Blizzard will be counting on to recuperate the loss of subscribers.
World of Warcraft Loses 1.3 Million Subscribers in 2013
Neglected public payphones in New York City are being turned into “GuyFi” stations: a place where one can rub one out for the sake of “stress relief.” Annalee Newitz reports on the wank booths from a company named “Hot Octopus”… The company reported that at least 100 men used the booth on its opening day […]
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
A leaked Comcast memo discloses that the company’s consumer data caps have nothing to do with network congestion, contrary to its public claims. The internet service provider has often complained (such as when lobbying against net neutrality) that it must impose limits on service to prevent network congestion. The argument suggests that these measures are […]
You’ve heard the news: cyber security is the new and very scary frontier. Hackers are out there just waiting for you to relax for a second and let them in. But that’s not going to happen to you. With a lifetime premium subscription to ZenMate VPN, you’re completely protected from anyone out there who wants […]
Remember back to the time when people thought java was just a hip way to talk about coffee? Or you vaguely remembered from geography class that it’s an island in the South Pacific? We’ve come a long way since then and now that we’ve rocket blasted into the tech future, you’re going to need to […]
Plastic is so 2013. You don’t want to buy something only to throw it away or lose it and barely care. You like nice things and want to hang onto them. The Plazmatic lighter here is a high quality, high tech alternative to the typical cheap, plastic lighter you get at the old gas station. […]