“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.” So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school.
Seriously, it's happening every day now, people coming up to us and saying "I want to experience your brand in more ways. Could you lose the hooves and snouts?"
The Washington Post reported Friday evening that the CIA says Russia intervened in the 2016 U.S. presidential election to help Donald Trump win, rather than just to undermine confidence in the political system as was reported during the campaign.
Authorities say in recent weeks there has been an unprecedented wave of hate crimes targeting library buildings, books, and the people who read them. The officials told the New York Times they’d rarely seen such before. These crimes are intended to terrorize, and they follow a recent report by the F.B.I. which says hate crimes […]
The Black Friday Mac Bundle 2.0 is one of the Boing Boing Store’s best-selling Mac bundles yet, and it’s about to come to an end. If you don’t get your copy now, here’s what you’ll be missing:This bundle comes packing 9 top-rated Mac apps in one package, at the hugely discounted price of just $23.99. […]
The Boing Boing Store’s Gift Guide is full of ideas for pretty much anyone in your life like hipster ice cub trays, Xbox controllers, Halo Boards, and even diamond necklaces. As always, all products in the Boing Boing Store come at great discounts, too. Shop by price bucket starting at under $20. Under $20:Bloxx Jumbo Ice Trays […]
Unlike traditional lighters, the SaberLight features an electronic plasma beam that’s both rechargeable and butane-free. This sleek lighter is even approved by TSA, so you’ll never be stuck buying lighters you’ll just have to throw away partially used. For some people, like me, this is a pretty big game-changer. The SaberLight’s beam is actually both hotter and cleaner […]