My Little Ponies humanized for movie

"Why?" The New York Times investigates:

“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.” So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school.

Seriously, it's happening every day now, people coming up to us and saying "I want to experience your brand in more ways. Could you lose the hooves and snouts?"


  1. Oooh, I sense an awkward “I was a Brony before it was borderline pedophilic!” raging controversy in the near future…

    1. Indeed. I think they have the psychology of their purported target audience with this spin-off all wrong: if pre-teens’ tastes have changed such that they are not interested in ponies, why would the association with MLP help?

      They’d have found a lot more success with a separate franchise. As some random person on Twitter wrote:

      “If you guys wanted an IP to compete against Monster High, why didn’t you just greenlight Lauren Faust’s Galaxy Girls?”

      But then again, I am not, nor have I ever been, a pre-teen girl.

    2. Hasbro has just achieved a new world record for Cluelessness.

      Ironic considering that Hasbro now owns all Parker Brothers board games.

    3. You know the problem with My Little Pony?  Too many ponies.  Also, they’re too little. Solve those minor problems, and people will totally experience the brand.


      1. Oddly enough, one of the things I like best about My Little Pony is that the ponies seem to be grown ups. Two of them run their own businesses, another one has a full-time job, and Twilight Sparkle is in the pony equivalent of grad school. It’s one of very, very few shows for girls I can think of where the main characters have productive, enjoyable careers, illustrating that there’s life after high school.

    4. This is right down there with including a “Lady Rabbit” in Loony Tunes. Anyone with half a brain knows when you need a lady, you put Bugs in a dress (sexiest Brunhilde EVER). 

  2. We are responding to the desire by our fans to experience the brand in more ways.

    Does this mean that our long wait for My Little Dildony is finally over?

    1. I am sure there is a 3D printer file out there somewhere already. Forget 3D guns, the real threat is rule 34 seeping into the real world.

      1. Furries have been selling no-joke horse-penis dildos for years.

        Zeta Paws and Bad Dragon both sell various sizes. Hell, Bad Dragon even sells equine analogs of fleshlights, in the colors of the main characters from this generation of MLP.

        It’s already here and has been for some time; it’s just that nobody bothered to tell you. :)

        1. Furries have been selling no-joke horse-penis dildos for years.

          And here’s a golden unicorn chode. NSFW, sort of.

    1. Since DEFCON 1 is the worst (total nuclear war) and 5 is the best (World Peace, love and harmony planetwide), DEFCON levels in the 14-16 range have to be something like planetwide sustained simultaneous orgasm.

  3. Oooh, this is gonna be a good one! I hear humanized Rainbow Dash water ski jumps over a shark!

      1. What part of the world do you live in where humans have horse ears, tails, and wings?

  4. “I want to experience your brand, to tear your brand, to wear your brand….to be born unto new worlds where your brand becomes my key….”

  5.  I like the idea of established shows changing things up so their fans can experience the brand in new ways.

    Have an alien invasion “Sons of Anarchy.”

    Next season of “Girls”, throw in a zombie apocalypse.

    “American Idol”, next season have them develop into mass-produced robot clones… (oh wait)


  7. This is just like that time that the Smurfs were reimagined as 40-foot-tall cyborgs from the future.

  8. To me, it seems less a crass marketing maneuver/cash-in and more of a dramatic shift on behalf of Hasbro to push away the older male audience and bring back the original target demographic, that being 4-8 year old girls.

    1. I think this might alienate their target demographic, too, actually.

      And pretty much anything large corporations do is crass marketing…

  9. And when I glanced at the image above, I thought it said “My Little Pony: Euthanasia Girls”

  10. First, I want to point out that this is a show for pre-teen girls…. I think some people (bronies and those critical of bronies) forget. And for that demographic, the show itself is really not half bad.

    Second, I wonder how long before a backlash erupts.

    Third, BARF! this totally sucks.

  11. Pretty sure there’s many lists of things people want to see in a MLP film. Also pretty sure making them human shaped isn’t on any of them.

    1. I think it is more about the taking on the Monster High and similar dolls. You can sell them for a higher price with a  lot more accessories for even more $. They still have pony ears, tails and wings.

  12. I just watched the preview on nytimes. Oddly the image shown looks nothing like the actual clip. Looks they are turned into straight up humans.. not the weird half humans in that picture.

    1. Not that I care about this at all. But the half human/half horse creatures in that picture were taking me on a trip to Uncanny Valley.. which the clip didn’t do.

  13. I don’t know why they don’t have pants in Equestria. I mean, even sporty spice and the nature-lover and the nerd and the cowgirl are all “your shortest, most paedo-baiting skirt, plz!”

  14. To be fair, this humanizing switcheroo has actually been a “thing” in the fan art community for years now. Hasbro is only riffing of that, so this is totally on the fans.
    On the other hand, most bronies seem cool with it. Really, who cares, either way? It’s not like “New Coke” – the original flavor isn’t going anywhere. 

    1.  “On the other hand, most bronies seem cool with it.”

      I don’t know whom you’re listening to, but that’s not the sense I get at all.

      1. And vice versa. 
        However, as with any fan community that’s grown large enough, people are in it for very different reasons. Some are there for the fun and games, others are frankly mostly there for the drama and gripes. And in a sufficiently diverse community, both kinds cand find kindred spirits. Bronies aren’t much different from, say, Trekkers or soccer fans in that respect.  :)

        1. The point is NOBODY in the Brony scene really looks forward to this. Many try to be positive and open minded about it (“Its just a one shot movie!” “It has no influence whatsoever on the canon of the show!” “We sould give it a chance as we gave FIM a chance!”), but thats denial and fear that this will drag FIM with it down to hell when it inevitably charshes and burns. Fact is that after the “Turd” season and the awfull season finale, nerves are raw and the mood on fansites is like in the Führerbunker April 1945. 

          1. “but thats denial and fear that this will drag FIM with it down to hell when it inevitably charshes and burns.”

            Y’all are grown men, right?  I mean, that’s what bronies are, right? Wow.  I just.  It’s a freakin’ cartoon made for kids.

            I try not to judge, really, but y’all are taking a silly, made-for-children cartoon entirely too seriously. It’s creepy.

            And isn’t that why THIS particular re-make of the original cartoon IS creepy, right? Because grown men have taken over the “fandom”, rather than children. Yuck.

  15. “We are responding to the desire by our fans to experience the brand in more ways.”

    You know, the person that wrote this was once a five-year-old boy with hopes and dreams. What happened?

  16. Well, this kind of transition is not really new…

  17. Please, FSM, PLEASE, do NOT let this become a challenge on the next season of RuPaul’s Drag Race.

  18. As someone who likes the regular show, I’ll give this a shot on DVD. If it turns out to be terrible, which it might, the regular show is still around.

    There’s really no way to tell if what makes MLP good will be kept for this or if it’s purely just to sell human dolls with a MLP brand tie in.

    1. Except for good character design. Even though the movie looks better than the promotional art up there, it’s terrible.

  19. really, the humanizing part is the least disturbing.  I mean really, the idea of talking intelligent speaking beings with no hands was always a disturbing outcome of cartooning everything.   What is disturbing is that humanizing immediately led to sexualizing. 

    i think this will make  great Vegas show when they get done with it.

      1. So you’re okay with a cartoon directed at CHILDREN is sexualized? Do kids in your world “do sex”? 


  20. Hmm. Well if it doesn’t interfere with the show or community that I’ve grown to love then to each their own I guess, however it does sound like the kind of shallow tripe that Faust was trying to get away from.

  21.  I want to experience the Boing Boing brand in more ways. Could you add MORE hooves and snouts please?

      Its actually Rule 85 of the Internet: If it exists, there is a pony version of it. No exeptions  

  22. Well the movie is being written and voiced by the same people who created MLP:FiM, so who knows, it may not be half-bad.

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