“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.” So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school.
Seriously, it's happening every day now, people coming up to us and saying "I want to experience your brand in more ways. Could you lose the hooves and snouts?"
Travel writer Ben Schlappig uses something called “mileage running” to accumulate lots of travel miles. Mileage running works by collecting miles on cheap flights and spending them on expensive ones. Over a week, Ben might take over 30 discounted flights. They only cost him $800 and he’ll earn over 62500 air miles. He then uses […]
Jim Jones writes, “I have been playing The Warren, Marshall Miller’s role playing game about being rabbits, with my three kids for a little over a month. We play in an area based on our suburban neighborhood. My second grade daughter chose to do a diorama of a suburb for school so she could talk […]
With this comprehensive course in App & Game Development for iOS and Android, you’ll be able to take full advantage of this career opportunity without committing to going back to school full time. You’ll learn how to build immersive, interactive games and apps from start to finish using Python, C#, Unity, and HTML—some of the most in-demand programming […]
CloudPress is a responsive WordPress theme builder that allows you to create a whole site in less than 30 minutes. CloudPress comes with tools like pre-built headers, content blocks, and footers—all you have to do is pick what you like, and drag and drop. With your subscription, you get access to 13 professionally designed WordPress themes, over 80 […]
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]