Abusive restaurateurs stage spectacular social media meltdown

Amy’s Baking Company Bakery Boutique & Bistro is Scottsdale, AZ gained some small notoriety when it became the first restaurant that Gordon Ramsey gave up on in his show Kitchen Nightmares, in which the restaurateur helps failing businesses reform their ways. The Ramsey segments show the owners of the restaurant, Samy and Amy Bouzaglo, screaming obscenities at customers, taking servers' tips, and generally behaving very badly.

But that was just for warmup. After the episodes aired and showed up on YouTube, the Bouzaglos took to Facebook to condemn their critics on Reddit and Yelp with a mix of profanity, Bible-thumping, spurious legal threats, and, finally, a claim that it wasn't them at all, all the crazypants stuff had been the work of hackers who took over their Facebook account.

In a world with innumerable social media hissyfits and bun-fights, the Bouzaglos' meltdown stands out as a world-beater. Truly, this is an exceptional episode of bad behavior.

This is the Facebook page for Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Scottsdale, Arizona.


  1. i sincerely wish i could have visited this restaurant before all this went down, as a dinner theater experience

  2. I am really … going to … hurt somebody … if they send back my cakes

     Say “Amy Bouzaglo’s Baking Company Bakery Boutique & Bistro” 10 times quickly.

      1. not surprisingly they weren’t her cakes. at all. they lied to gordon ramsey because he doesn’t understand that reselling, because he is not american. i guess maybe the -complete lack of bakery equipment- in the building might have clued someone off at some point.

  3. Honestly at this point they should just hire the sorority email meltdown girl to do all their future PR work.

  4. And so she joins Michelle Bachmann in the “claims to not be a witch” circle of the Venn diagram.

    1. That was Christine O’Donnell.

      As far as I know, Michelle Bachman hasn’t yet denied being a witch.

      1. She’s just been proven to be a seeress. She predicted gay marriage in Minnesota.

  5. This is new trend I’ve noticed.  People freak out over questions and criticism they freak out and call everyone bullies, then eventually start throwing out insane legal threats.  I’ve come across several of these types the past few years.  It’s like they are all reading the same script. 

    1. I’ve often thought the “I’m gonna sue you!” culture is due to the plethora of Judge shows on syndicated cable. Wish we could watch then get laughed out of court – again.

    2. Let’s not forget to mention the LOUD statements about just what wonderful human beings they are, while the rest of us are a notch below doggy poo poo.

      1. They -are- perpetual victims, thanks to a petty god and original sin. Part of who they are. 


        You don’t have to be religious to be bat shiz crazy, but it sure helps. 

      1. And stupidity.

        Not to mention some folks’ willingness to make utter fools of themselves for a microscopic slice of celebrity. 

      2. Do you think that’s an American cultural phenomena? 
        Silvio Berlusconi, David Nuttall, Vladimir Putin, etc etc
        Is it that you have a small world view or just the normal American self loathing?

        1. Doubtless my normal American self-loathing is the covert source of my normal American narcissism.

  6. I particular like the bit where she “forbids” reddit from… doing something. I’m not sure what precisely she is talking about, but she FORBIDs it. Welcome to the web, honey, you must be new here.

    1. Her shiny new Facebook page states that by visiting it, you’re entering a legally binding contract to not say anything derogatory about her.

      Some folks don’t seem to believe that such a thing is possible. She’ll show them.

      1. Ooh yes, someone with felonies in her record for identity (and other) theft, she knows the law!

    2. Welcome to the web, honey, you must be new here.

      Tell her they’re called the interwebs, then stand back and wait for the lulz.

    3.  There’s a canny few things that I wish Reddit would pack it the fuck in, but at least I know I’m pissing into the wind…

    1. In a perfect world, that would  actually piss Streisand off. sadly, we don’t live there, or shit would be funnier…

      1. Even if it did, by now Streisand appears to have learned to STFU. 
        Bouzaglo will probably never learn that lesson and will eventually spend the remainder of her days on her urine-soaked mattress cursing the world for not making her queen.

  7. “We will be parents to a human kid one day. We will show all of you.”

    Can’t wait to see the birth video with cray-cray momma shouting  “See? We showed you!”

        1.  No, it’s actually weirder than that. She said that she has three boys, and their souls are in cat bodies.

  8. Happy thought: will we shortly see a new message on their Facebook page denouncing ‘the Boingboings’, just as they the person who hacked their Facebook account denounced ‘the Reddits’ [sic]?

    1.  I, for one, am more than ready to denounce the BoingBoings. Why, I’d wager that there’s not just haters in here, but Suppressive Persons and Atheists too! Socialists, even!!!

  9. Does anyone have any examples of a restaurant’s proprietors responding to Internet criticism in a way that’s cool and resulted in everyone being happier? Other than obvious personality dynamics, there seems to be an element of not getting the Internet to the restaurateurs’ response.

    1. It’s not my bag, mercifully, but every social media marketing presentation I’ve sat in on typically has a great many examples of companies successfully engaging patrons by taking them seriously.  People are generally so astounded and flattered when this happens that they then gush about the company, winning back the customer and impressing prospective customers.

      That said, I think their fundamental business model was an insurmountable obstacle to success, beyond the cray-cray.

    2. Having spent some time in kitchens, I’m willing to bet cocaine plays a significant part…

      1. I always understood that some variant of speed was the drug of choice in restaurant kitchens. Maybe you just worked in a better class of restaurant than the people I know.

    3. I don’t know if you’d call it a restaurant but Taco Bell is an excellent example of one such company. Their twitter feed has delivered consistent lulz for a while now.

  10. I bet it would terrible to be on one of those shows.

    Even under the best situations, you know that only the parts that make the show look good will be aired.  It’s like accepting an invitation to be on Jerry Springer.

    Most of the restaurants go out of business after being “helped”.

    1. Most of the restaurants are going out of business anyway.  That particular restaurant has signs of being a money-laundering front (nobody touches the POS system or handles money but the owner), so I don’t think it’s going to go out of business.

      1. If they were really money laundering do you think they would have invited an international TV crew into the place.

          1. Ahh, research!

            Went to Yelp, looked at some of the old reviews, and the batshit-insane behavior of the owners appears to have been going on for several years.

            Also appears to be a business catering to a high-end-ish clientele, so they’ve probably lost a lot of their business due to the recession.

            I still feel sorry for the owners, though. It’s gotta be horrible to be so crazy, and to be unable to do anything about it (like, umm, change their behavior) because it’s Not Their Fault!

            Maybe medication would help. :-)

          2. Yeah, she’s been crazy forever, but they got press in 2010 for being crazy at Yelp with these same sort of threats. I forget if they lied about being “hacked” back then too.

          3. It made the news back then: http://www.youtube.com/watch?v=nexQhKIx39Q&list=HL1368663785

          1.  Well, someone must be doing that a lot since the supply of idiots is increasing.

            Remember folks, practice chastity when dealing with idiots.

        1. Given that bringing in Ramsay was apparently motivated by the belief that Yelpers were sinking the business because of an event ~8 months ago, it isn’t totally surprising.

          The owners truly think their food is awesome and seem to think that as soon as Gordon tastes it, he would denounce the “internet bullies” as being completely wrong and commend them on being awesome.

    2. It’s not like Gordon goes to restaurants that aren’t already circling the drain though.  A lot of times it’s just the manager is really bad at their job and have f’d everything up, from hiring the wrong people to not doing their homework, to just having crazy ideas about things.  Sometimes they’re just kind of dumb too and in way over their head.

      Gordan really can’t help that, because when he leaves it will be captain crazypants back at the wheel, screwing everything up again.  He can give some advice, but really it is hard to change human nature.  I actually feel kind of sad watching his show sometimes because it is clear that the manager just is not cut out for the job and really should just give up and cut their losses. 

      It also doesn’t help that a lot of the restaurants are already heavily in debt by the time he shows up.  Once you’re under enough debt bankruptcy is really the only option. 

      Surprisingly, the success ratio is better than I expected. http://kitchennightmares.bangpipe.com/ 41% success rate thus far, although the later season restaurants may not have had enough time to bleed out yet.

      1. I actually liked the British version of the show better. The American version is really formulaic with the after a few random changes Gordon brings the family together and it all works out in the end thing going on.

        But the crazy is worth seeing.

      2.  Thanks, I was wondering who exactly was tracking the numbers.

        Does the British version have greater success than the American version, I wonder?

        1.  Both versions of that show are tracked on the website.  It is telling however that if you look at US seasons 1 and 2, only 1 restaurant from each season survived.

          Most of the Season 4 and 5 restaurants are still around though.  Some of this is undoubtedly natural attrition (restaurants open and close all of the time), but I can’t help but to wonder if Gordan and his crew have just gotten better at their job over the years.

    3. Most restaurants go out of business, period–60% within three years. (That’s about the same rate of failure for all new businesses.) And Ramsay typically doesn’t go to restaurants that are doing well. 

    4. Having followed the show, I’m honestly surprised that any remain open. Gordon goes in to the most dysfunctional restaurants imaginable. Many are hundreds of thousands in debt and are managed by unstable idiots. If he saved even 10%, that would be an impressive track record.

  11. Wow on their new page they have clearly crossed the line into libel making laims that Ramesey physically assaulted them.

    1. There’s a rather interesting UK TV documentary I saw in the 90s exposing the excesses of this generation of celeb chefs. You’d be surprised…

        1.  Personally, I think Ramsay’s a wanker., but no, he doesn’t hit people in his kitchen now he’s on TV. Where d’you think his drill-sergeant attitude came from though?

    2. Pretty sure that is a spoof page.   That it posted a Chef Boyardee press image and claimed it was one of Amy’s creations was a pretty big tell. :)

      Though, honestly, hard to tell.

  12. There’s a lot of legitimate (old and before the show) comments on Yelp that speak of the man direct messaging people that gave bad reviews and harassing them. I guess this my be legit. I didn’t think so at first, especially considering that most reality shows are fake/scripted.

  13. If they want to “win” this they should not take advice from corp crisis PR people. They need to take advice from RW pols. Like Sarah Palin
    1) Remember, you are the vicitm
    2) do not apologize. That shows weakness
    3) go on the attack.
    4) evoke your rights to: Free speech while squealching others.
    5) You are the vicitm (because of religion (he’s Jewish ) and gender(if a man stood up to the haters he would be called brave,

    6) Use the fame . Bookings to resturant will soar. Then point out all the money you are making. That is the best reward. Plus people will come for “the show” not for the food anyway.

    7) Remind people how bad Ramsey is get a group of other owners to condemn him.
    8) you might quietly change you methods, but don’t every admit it. ABD Always Be Defiant.
    Take a break from spotlight then come back with supporters to show the media it was all a PR stunt by Ramsey because his ratings were falling.

      1.  Damn you. Beat me to it (it’s ALWAYS time to bring that up, BTW. It’s too good to ignore).

  14. The pastry photos on their facebook page are images stolen from other people’s websites.

  15. These people (especially the lady) are clearly nuts. It’s actually kind of sad to watch them. They need some psychological help; and Ramsey being a control freak and kind of nuts himself doesn’t really help the situation.

    1.  Well, every chef is a bit nuts, and no small amount of them are control freaks. It’s hardly just Ramsay, it’s practically every half-way successful Chef I’ve ever met.

    1. Thanks for the linky – more comedy gold! My favorite part was her community service:

      She is also very involved in the Arizona Republican Party

      Of COURSE she is!

      1.  I was wondering about that.  I was trying to see who was claiming credit and found out that the extension to their reservation page is still up (there’s gonna be a lot of reservations that don’t show up to their “grand re-opening” tuesday) but I failed to notice the different urls.  unsurprisingly, there’s a lot of different raids happening.

  16. Pro-tip: if you engage in unethical business practices AND invite Gordon Ramsey to look over your shoulder, you will wind up on television being chewed out by Gordon Ramsey for being a vile motherfucker. I mean, Mr. Ramsey really loses his shit when he sees things like a manager confiscating tips. Did they not ever watch his shows? 

    1.  To be fair, it’s a terrible idea to throw screaming hissy-fits on his show – that’s his job.

    2. Why would they watch his shows?  They have nothing to learn.

      Except manners.  And Gordon don’t specialise in that sphere.

  17. Those were an entertaining 45 minutes of youtube just now. If I was in a kitchen with this woman I´d be afraid of her sticking a kitchen knife in my back any second.

  18. Just a minor correction, but it should read Gordon RamsAy (no relation, although I regularly try to convince people he is my uncle)

    Nathan Ramsay

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