Record Eater: 1967 record player that ran in any orientation

Every single thing about this ad is great: the illustration, the typography, the industrial design of the gadget, the copy. What a beauty.

The Record Eater ‘45 rpm’ record player ad, 1967. (via BruceS)


  1. And battery powered, apparently!

    I like how the ad kind of resembles a mod LP cover. “IRRADIETTE AND THE RECORD EATERS!”

    When I was really little, there was a clamshell-design 45 single record player made for kids.  Advertised on TV.

    1. My brother and sisters left one behind with a stack of 45s when they left for college and I was still a tween. I can’t think of that soft-snap bump-textured pale blue ABS plastic case without being swamped by sense memory of Bennie and the Jets.

      1.  That’s it, thanks!

        A friend of my sister had one. I remember being a little disappointed how “empty” it was inside. (Or was that my Beanie & Cecil record player, which I got as a toddler and which I tore up when I was eight?)

      2.  That certainly brought back some unexpected memories.  When I was a child all the girls would gather on somebody’s front stoop every day after school and dance to the latest Beatles 45 while the boys played “kick the can” in the street.  The red close’n’play was always there, although I don’t remember if my sister owned it or not.

  2. I’m not sure I like the “eater” name. In the 1980s, I had a cheap cassette player that we called the “tape eater” because it often ruined the tape in the process.

      1.  I’m not sure it’s a wise business decision to have ‘spark’ in your product’s name unless sparking is something it’s specifically supposed to do…

    1.  This is exactly why the “record eater” product never caught on- tape eating was so much more reliable and efficient! They’re working hard on a CD/DVD/Blu-ray version of this, but it’s slow going. It may be that that was truly the golden age of mediavore technology.

    1. I pictured some mod dude with one of these on a pleather strap, fat headphones jacked in, a backpack full of 45s. Darrel was way ahead of his time.

  3. The best part is the cartoon version in the upper left that is literally eating a record.

  4. I’m concerned that maybe this product comes from a gloomy land such as England.

    Ohhh nvm, I just spotted the text at the top of the ad.

  5. And it was enjoyed by aliens an the beach..check out the people in the lower right;  That standing girl’s navel is practically on her mons veneris.

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