Lawyers for Ferrero, SpA (makers of the Nutella spread) have sent a legal threat to Sara Rosso, who founded and maintains the World Nutella Day site, where they promote Nutella through recipes, tweets, stories, and (obviously) an annual day devoted to the sugary gloop. Rosso has capitulated and will no longer promote their products for them.
Seven years after the first World Nutella Day in 2007, I never thought the idea of dedicating a day to come together for the love of a certain hazelnut spread would be embraced by so many people! I’ve seen the event grow from a few hundred food bloggers posting recipes to thousands of people Tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook! There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it.
The cease-and-desist letter was a bit of a surprise and a disappointment, as over the years I’ve had contact and positive experiences with several employees of Ferrero, SpA., and with their public relations and brand strategy consultants, and I’ve always tried to collaborate and work together in the spirit and goodwill of a fan-run celebration of a spread I (to this day) still eat.
A Goodbye to World Nutella Day?
Indie news outlet Techdirt is being sued for $15M by Shiva Ayyadurai, who claims to have invented email in 1978, eight years after Ray Tomlinson sent an email over ARPANET; Ayyadurai is represented by Charles Harder, a key figure in the Gawker-killing legal campaign that Peter Thiel financed, and who is also representing Melania Trump […]
Since 2013, when the W3C decided to standardize DRM for web videos, activists, security researchers and disabled rights advocates have been asking the organization what it plans on doing about the laws that make it illegal to bypass DRM, even to add features to help blind people, or to improve on browsers, or just to […]
A group of security researchers from academe and industry (including perennial Boing Boing favorite J Alex Halderman) have published an important paper documenting the prevalence and problems of firewalls that break secure web sessions in order to scan their contents for undesirable and malicious content.
Although there will never be a consensus about the best way to make coffee, any coffee connoisseur will agree that controlling the grind of your beans and balancing water temperature are the keys to a tasty cup. Since your plastic coffee pot doesn’t really allow for that kind of customization, going back to the French […]
Not all hackers are malicious information thieves—white-hat ethical hackers work with technology companies to ensure the security of their computer systems and user data. With all of today’s high-profile data breaches, ethical hackers are in considerable demand. To learn these critical skills and break into the high-paying cyber security field, try taking the courses in this […]
Making people aware of goods and services in the digital age requires an array of new strategies from social media and email to number-crunching tools like Google Analytics. To get a handle on the techniques used to capture attention and convert traffic into dollars in a crowded online environment, the Full-Stack Marketer Bundle offers 22 hours of training to get […]