Ice cream ad: "if you want nutrition, eat a carrot"

Wisconsin's Chocolate Shoppe Ice Cream has some refreshingly honest ad-copy on the side of its vans. The photo was snapped by a Consumerist reader named David, and shows a van whose advert disclaims any nutritional merit, proudly proclaiming "gobs of rich Wisconsin cream" as well as lots of "real ingredients" (whatever those are). My own experience has been that eating food high in grass-fed animal fat is good for me, so that sounds about right to me -- though carrots are good, too!

Ice Cream Company Knows What You’re Here For: You Want Nutrition? Eat Carrots


    1.  Damn straight! Some of the bestest ice cream you’ll ever have.
      Thos Babcock ice cream is up there too.

  1. If I were ever conned into operating a restaurant, I’d operate under the same model. Eating out is a splurge dammit, and restaurants have no business trying to be healthy.

    1.  Ditto seasonal feasts, like Easter and Thanksgiving and Christmas. Those are not the time to get all low-fat and tofurkee. It is the other 360 days of eating that you need to be disciplined about.

    2. Wow.  A restaurant that serves food that is bound to kill anyone stupid enough to eat it on more than a rare occasion.  What a bold and original.  You will totally make waves in this land of health resturant food with your stunning and original idea.

      Personally, I wish that places that serve shit would label themselves as you describe, so that I can avoid them.  Nothing is less impressive than when someone takes a pile of carbs, fat, and salt and makes it taste good.  If I want to eat good tasting shit that will kill me, why waste time with a restaurant? I can just eat a bag of extreme ranch blast potato chips or something and save myself the cash.

      1. Right on. I love it when a restaurant provides healthy food that seems decadent because it seems like unhealthy food. 

        I don’t begrudge others their indulgences (except in the abstract, as when, say, their obesity and heart attacks and such drive up my insurance rates), but when I eat something rich and gooey and fatty and/or sugary, I get grossed out while I’m eating it. Maybe I’ve grown beyond that kind of heedless indulgence? Or maybe my very healthy, low-fat, high veggie eating otherwise has changed my taste buds, and thus my tastes?

      2. You’re comparing rich food made with well and thoughtfully with high quality ingredients to “extreme ranch blast potato chips”? You must have the world’s most boring palate.

  2. My own experience has been that eating food high in grass-fed animal fat is good for me

    Evidence, please.

    1. It’s going to be another 30 years before digital memory uploads become available so Mr. Doctorow’s experiences are locked-up for now.

  3. Except for maybe having excess sugar, there is nothing “non-nutritional” about ice cream. One can make it better by doing the organic, non-hormone etc. milk to start. And lots and lots of free-range egg yolks. 

    Fat from milk is not bad for you. It’s the best thing about milk most likely. 

    The only other issue would be lactose intolerance. 

    Eating low-fat is not healthy.

    1. What’s kinda funny is that carrots aren’t necessarily that good for you.  Because they have so much readily available sugars, diabetics are warned to limit the amount of carrots they eat.

        1. You could get the same nutrients elsewhere with less sugar. And even better, they wouldn’t taste like carrots.

    2.  мy rooмαтe’ѕ ѕтep-ѕιѕтer мαĸeѕ $76/нr oɴ тнe coмpυтer. ѕнe нαѕ вeeɴ ғιred ғor ѕeveɴ мoɴтнѕ вυт lαѕт мoɴтн нer pαyмeɴт wαѕ $1979З jυѕт worĸιɴɢ oɴ тнe coмpυтer ғor α ғew нoυrѕ. нere’ѕ тнe ѕιтe тo reαd мore Zap2­2­.c­o&shym&shy

    3. I suppose it depends on a serving size.  What I’d consider an appropriate amount of ice cream typically would have close to 1000 calories in it (roughly 8 ounces.)

  4. They’re right on State St. in Madison in the heart of town and are to effin’ die for.  That copy has been in the store on the walls for years.  That’s the real deal ice cream right there.  Amazing.

  5. Sounds similar to our  here in town. High in fat and flavor. The only downside is that normal, store-bought ice cream tastes like a pale imitation afterwards.

    1. And that is exactly where I have gotten to in life.  Once or twice a year at most, I eat ice cream.  Only when it’s this good.  I look at most ice creams and think “yeah, no, not worth the time and calories”.  Same with chocolate.  What a waste, to eat Edy’s and Hershey’s.

  6. I do agree with the sentiment and would gladly enjoy eating this ice cream.  But personally I’d hesitate to write anything about “gobs of cream” unless I meant it was spoiled and forming clots, a “gob” being something nasty and congealed after all.  Kinda put me off. 

    1. Maybe it’s a regional thing?  While I live in the South, gobs here can certainly mean clumps of things, but it also easily means “lots” of things.  Like gobs of candy.

      1. It means both, but there are tons of synonyms in English that would apply here that don’t also mean “a lump or clot of a slimy or viscous substance” (New Oxford American Dictionary.)  Such as “tons.”  Unlike candy, cream will actually form into gobs when it goes bad.  Personally, I couldn’t get past it.  ATLien, here, btw  :)

        1.  For the record, using “gobs” with regard to the fat in dairy products is pretty darned accurate.

          You probably don’t want to google “mucus in milk” if you’ve eaten recently.

    1. Cept for the parts that clog up your insides. I’ve known several people who thought they could exercise off their shit diets, only to collapse from heart attacks.

      1. Everybody dies.

        Or, “Eat right.  Exercise.  Die anyway.”

        The meaning of life is that it ends.  Meanwhile, the best revenge is to live well.

  7. An American food establishment selling really unhealthy food?  Wow!  How exciting and unique!

    Personally, I am vastly more excited when a restaurant can serve interesting and tasty food that won’t fucking kill you.  Judging by the number of Americans who look like they are going to drop dead to a heart attack or diabetes before they are 60, Americans should consider being more excited by a place that serves vaguely healthy food too.

    One of the worst thing about traveling in the US is that the second you leave a liberal northern city, eating out is basically a delayed death sentence, or at least a few extra pounds.  Traveling south of the Mason-Dixon line outside of urban centers (and even to a limited extent within them) there are literally no options, unless you subscribe to the “eat a pile of meat protein” school of thought, or are happy with shitty raw lettuce salads.  

    One of the best things about the mobile revolution for people who want to die a little slower and travel on occasion is that it is vastly easier to find the few rare gems scattered throughout the country where folks try and make food that is both good tasting and interesting, and vaguely healthy.

    1. I lead some Indian coworkers on a hike in upstate NH.  When it came time for  dinner trying to find vegetarian options for the vegetarians among them was an absolute struggle.  We ended up having to settle on plain pizza.

    2. Yes. And what is it, I wonder, in the American psyche that makes “really goooooood eating!” something kind of, illicit? It’s almost like the excitement of illicit sex…

    3. There used to be a restaurant (Ironwood Cafe) in my neighborhood in SF (Cole Valley) back in the 80s that had food that was not only delicious, but you could eat there every night and feel that you were eating really well. As appropriate in high-quality cooking, the flavor of food was dependent on top quality ingredients rather than on fat and salt. And in the 80s, I could even afford to eat out more than twice per year.

    4. The real irony is that their ice cream probably is pretty healthy, on account of using real foodstuffs instead of artificial sweeteners and the sorts of things other places use. Read their last sentence as stating “hey, this is ice cream. If you’re worried about how healthy it is, then you shouldn’t be eating ice cream anyways.”

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