Promotional DVDs smell like pizza when played


39 Responses to “Promotional DVDs smell like pizza when played”

  1. Daneel says:

    So do you get to rent the DVD for free in return for this nonsense?

  2. Antinous / Moderator says:

    Recommend microwaving for three minutes before returning to the store.

    • Warren_Terra says:

      I sympathize with the desire for protest, but this doesn’t sound like it’s intended that the disc be re-used. Unless the plan is that the next renter gets the disc with the ad already visible and the odor largely discharged?

      • Pirate Jenny says:

        I don’t know how the smell part works–possibly it’s good for a certain number of uses, though I guess it would have to wear out after a while–but the thermal ink will change back after the disc cools off. I have a music CD that does this; it’s pretty cool.

        • McGreens says:

          Yeah, the thermal ink thing is cool. I have a NIN album (Year Zero I *think*) that does it; freaked me out the first time I took it out of my car’s CD player.

  3. Stefan Jones says:

    With ten rentals you get a free lens cleaning!

    • Warren_Terra says:

      This is similar to my thoughts: in addition to polluting your house with an odor you may not want (and that may linger or otherwise sour), you’re vaporising something and doubtless depositing it on your DVD player’s lens (and to a lesser degree gumming up the rest of the works).

      Any word on whether you can scrub this offensive crap off the top of your disc before playing?

  4. Brainspore says:

    Now if they could only master the art of making things taste like pizza.

  5. This sounds like it’s really good for your neurons.

    • kmoser says:

      Cue the countdown to the first lawsuit by somebody who is allergic to the chemicals.

      • ffabian says:

        This is in Brazil not the USA.

        • Antinous / Moderator says:

          You don’t think that one of the world’s fastest growing economies will have one of the world’s fastest growing litigation industries?

          • Sigmund_Jung says:

            I believe it is actually easier to sue in Brazil than in the US/Canada. The Consumer Code is very advanced and courts are packed with people suing telcos (top of the list) and cable companies (and both sectors deserve that).

  6. Lilah says:

    Smell-o-vision is back? Everything old is new again.

  7. ashypete says:


  8. Peter Hollo says:

    Do they smell like pizza or… Domino’s “Pizza”.
    Close scare quotes.

    • I read it as some sort of foodist complaint about the quality of what Domino’s sells. Which, really, is a bit unexpected to see coming from Cory of all people. It’s greasy, cheap, and covered with processed cheese, but that’s just what a lot of people dig, man. Don’t hate on them for their “unrefined” palates.

  9. Ian Wood says:

    Eh. Get back to me when I can eat the DVD after I’ve watched it.

  10. tré says:

    Stupid marketing plan could be made into a brilliant one with one easy change: forget new titles, try niche marketing. Who are the only people to whom Dominos sounds good (and even then, only at certain times in certain states of mind)? I say put this on Up in Smoke, Fear and Loathing, Half Baked, Pineapple Express, Apocalypse Now, Wizard of Oz, and “related titles” and watch the cash roll in.

  11. Brings to mind an advertising company here which wanted to make bus stop adverts for alcoholic drinks smell like the drink tasted.

  12. Chanfan says:

    I shudder to think how this might be used with adult titles…

  13. Antinous / Moderator says:

    Some girls they have natural ease,
    They wear it any way they please,
    With their French flip curls
    And perfumed DVDs?

    • Andrew Clark says:

      BoingBoing: where we go from botched pizza advertising to botch sex changes operations faster than you can say  “Wig in a Box”

      • Antinous / Moderator says:

        I look back at where I’m from,
        Look at the moderator I’ve become,
        And the strangest things seem…
        Suddenly routine.

  14. Rick Adams says:

    It’s funny how touchy people are about smells. We’re inundated with visual advertising almost all the time, but even as a smoker, I see this and think, “I don’t want to smell your fucking bullshit while I’m eating popcorn or whatever I happen to be doing. Maybe I’m on a diet and I use movies to distract myself and then your bullshit comes in and gets me starving for a pizza.”

    Anyway, it’s funny. I’d never think that while just listening to a commercial or looking at a sign.


    • SomeGuyNamedMark says:

      Because, unlike the other senses, smell is one of the most primitive and is almost wired directly into your brain’s emotional centers.

  15. SomeGuyNamedMark says:

    Let’s hope the porn industry doesn’t try this.

  16. vrplumber says:

    Still better than Pizza Hut

  17. Jeff Zurkow says:

    Domino’s so-called pizza also has a pizza-like odor.  It’s a toss-up whether to eat the “pizza” or the box.  The DVD probably tastes better. 

  18. Benjamin Terry says:

    This is hilarious in a “we live in the future as imagined by Paul Verhoeven” kinda way.

  19. Ray Perkins says:

    I sense a trend. Will a DVD of Apocalypse Now smell like “… victory”?

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