A Brazilian ad agency has built a campaign for Domino's "Pizza" that uses a heat-sensitive coating on rented DVDs; when the disc is played, the heat from the player heats up the coating and causes it to emit a pizza-like odor; the coating also changes appearance and becomes a picture of a pizza with an ad for Domino's.
In partnership with 10 video rental stores in Sao Paulo and Rio de Janeiro, the brand used rented DVDs as media. About 10 discs each of 10 different new release titles such as Argo, 007, Dread And Dark Knight were stamped with thermal ink and flavored varnish, both sensitive to the heat.
While people were watching the movie, the heat of the DVD player affected the disc. When the movie ended and they ejected the disc, they smelled pizza. They also saw pizza: the discs were printed to look like mini pies, and carried the message: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."
A DVD That Smells Like Domino's Pizza
Behold, the Blue Marlin, a “semi-submersible heavy lift ship” that is capable of hoisting and transplanting other, full-sized ships (that is ships as big or bigger than a US Destroyer-class vessel) all around the oceans.
Mister Alphabet is an action-figure designed to cleverly bend and contort into every letter of the Latin alphabet; the website is long on trademark warnings and arty Instagram photos, but short on details, like, “Is this an object of commerce?” and “If so, where does one buy it?” (via Kottke)
Phone chargers usually only deliver a few volts of juice at a feeble amperage, but they’ll deliver a lot more if you give them the chance. The BBC writes that a UK man died in the bathtub after being shocked by a charger connected to an extension cord. Richard Bull, 32, died when his iPhone […]
What could be more fun than a slingshot that shoots tiny airplanes? A slingshot that shoots tiny glowing airplanes of course! These toy planes are outfitted with ultra-bright LEDs, so you can fly all night without losing them in the trees.Whether you are a regular-sized child, or an overgrown adult one, these light-up flyers offer […]
You know the drill. You go to the dentist and they ask you how often you floss. You lie through your teeth and say, “every day!” (Bonus points if you have some cilantro or chives stuck in your gums from lunch). You don’t want to keep up the charade any longer, but rubbing that tiny strand […]
The Raspberry Pi Foundation has done outstanding work packing a fully capable desktop computer into a package the size of a deck cards—especially one that only costs $35. But if you already have a working laptop, why should you care? Oh, how much you have to learn. Besides operating well as a compact digital media hub, […]