Given that the USSR didn't have a consumer-oriented market, what was the point, they ask? Egipt replies:
During Soviet times advertising had an entirely different purpose than it would have today. For example, it shows the absurdity of Soviet planned economy that the commercials produced by a state-funded agency were sometimes prevented from even being screened. The primary purpose of advertising was not to encourage people to consume, it was not to market a product or service, but rather to inform and educate people and shape their views on society in general as opposed to finding a market for a particular product. Advertisements were targeted at a wider audience, not at a specific group of consumers.
Soviet ads were absurdly twisted in the context of contemporary advertising compared to their capitalist counterparts. Selling a product was not as important as the entertainment value, thus making the ads themselves the product to be consumed. Products often vanished from the shelves without need for any advertising but ads were produced nonetheless. At other times an ad would be produced in hopes that, at the time of airing, a product would be available for sale. Quite often adverts provided a financial basis to make television programs – with less bureaucracy and more creative freedom. To this end my adverts possessed an artistic value and looked like music videos.
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
A leaked Comcast memo discloses that the company’s consumer data caps have nothing to do with network congestion, contrary to its public claims. The internet service provider has often complained (such as when lobbying against net neutrality) that it must impose limits on service to prevent network congestion. The argument suggests that these measures are […]
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