Given that the USSR didn't have a consumer-oriented market, what was the point, they ask? Egipt replies:
During Soviet times advertising had an entirely different purpose than it would have today. For example, it shows the absurdity of Soviet planned economy that the commercials produced by a state-funded agency were sometimes prevented from even being screened. The primary purpose of advertising was not to encourage people to consume, it was not to market a product or service, but rather to inform and educate people and shape their views on society in general as opposed to finding a market for a particular product. Advertisements were targeted at a wider audience, not at a specific group of consumers.
Soviet ads were absurdly twisted in the context of contemporary advertising compared to their capitalist counterparts. Selling a product was not as important as the entertainment value, thus making the ads themselves the product to be consumed. Products often vanished from the shelves without need for any advertising but ads were produced nonetheless. At other times an ad would be produced in hopes that, at the time of airing, a product would be available for sale. Quite often adverts provided a financial basis to make television programs – with less bureaucracy and more creative freedom. To this end my adverts possessed an artistic value and looked like music videos.
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One thing that’s consistent among amateur pool players is that they unknowingly stand up during their shots. Just as in golf, pool players need to keep their heads down and stay still after they shoot in order to hit straight. The DIGICUE helps keep shots consistent by letting you know every time you’ve had extra […]
A leaked memo from Apple CEO Tim Cook to his staff explaining why he met with Donald Trump — a guy who called Apple traitors for refusing to defeat their own security — explains the rationale: “tax reform.”
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You know as well as I that writing complex, long-long form text requires significant organization. You’re probably also well aware that Word just isn’t up to the task. That’s why I’m a huge fan of Scrivener, the software suite used by best-selling authors and technical writers alike.Scrivener is much more than another digital typewriter. With a […]
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