Over at Tenth Letter of the Alphabet, a fascinating history of the Star Wars logo. Above left, a decal created during the film's pre-production, to be used on film cans and other early materials. "This was how we first pictured Han Solo," production designer and artist Ralph McQuarrie explained in The Star Wars Scrapbook: The Essential Collection. "It could be a sort of Luke character, but I think it’s more like Han. Anyway, George decided that Han Solo should be a more relaxed character, and his costume was changed. But this decal was designed before the change.” Above right, the early corporate letterhead after "The" was dropped. The lettering, based on the Precis font, was by concept artist and SFX tech Joe Johnston. "Anatomy of a Logo: Star Wars"
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.