Ouya, the Android-based, kickstarted games console, rented a storefront across from the E3 games conference, hoping to catch the eye of the conferencegoers. E3's management rented the parking spots in front of the storefront and blocked it off with trucks. Ouya rented the space in front of the trucks and set up their own booth. Then E3 called the LAPD on them. (Thanks, Anthony!)

46 Responses to “E3 management act like a bunch of babies, call LAPD on rogue Ouya booth across the street”

  1. austinhamman says:

    the gamer in me says “shouldn’t E3 be ASKING them to come to their conference” the cynic in me says “of course not, they are the 800 lb gorilla, companies pay them for the PRIVILEGE  of presenting there”

    • Robert Drop says:

      It’s quite expensive to get a place in E3 (the kind of money Ouya doesn’t have).  Also, Ouya doesn’t have “console games” – big budget productions of the sort that warrant the E3 treatment.  
      It really feels like E3 was taking this personally – that they somehow saw Ouya’s presence as an affront.

      • Think Cubes says:

        There are at least 30 companies at E3 that have less money than Ouya.

        • Robert Drop says:

          Sure, but more importantly, those other companies are game companies selling specific games that they’re counting on making tens of millions of dollars for the most part.  A low-budget console hoping to make a cut of the real money transactions on free-to-play Android games, especially one without anything particularly impressive to show, would be wasting their money.

      • Paris Hilton’s Bejeweled knockoff wasn’t a “console game” either.  I’m still bitter that her bodyguard practically assaulted me when I was just trying to get out of the goddamn hall.

        • Robert Drop says:

          That’s inexplicable to me, as the price of the booth plus Paris Hilton is going to be costing Gameloft more than they’re likely to get off of the game (unless they’re really shafting people on the RMTs).  I’m guessing they’re hoping the publicity stunt will draw attention to the company as a whole.

      • First Last says:

        I’m not sure how expensive you think E3 is to be at, because Ouya had an injection of $15 million in venture capital while E3 registrations were open.

        • Robert Drop says:

          I should have said, “the sort of money that Ouya doesn’t have to waste.”  They’re a lot more visible outside the building than they would with a $50K booth inside…

          • First Last says:

            Yes, you certainly don’t want to waste money by officially attending E3 – you want to waste it on giving away t-shirts and alcohol in a parking lot outside. If only all your greater visibility to the people not inside attending E3 wasn’t completely negated by someone using the parking lot for its intended purpose!

  2. Marc45 says:

    I’ll bet Ouya got all the publicity they hoped for and more :)

  3. nachoproblem says:

    I fart in the general direction of E3. It was ugly and crass back when I worked in the game industry, which was a decade ago. I can’t imagine it’s gotten better.

    • Robert Drop says:

      If I remember correctly, it was about 10 years ago that they were making an effort to scale things down.  It’s bigger, crasser and more grotesque than ever, now.

  4. ZikZak says:

    Shades of Ralph Nader at the presidential debates…

    • edgore says:

      This gives me this image of Mitt Romney actually hiring trucks to park in front of Nader’s podium on the stage (I know they never ran against each other, but Mitt seemed like the right guy to represent E3)

  5. teapot says:

    I don’t even want an Ouya, but this makes me wanna buy one!

    I had a cold during E3 and missed all the announcements but there’s this little-known thing called “the internet” that summarises it all, in a much more succinct fashion and without the fawning marketing spin.

    • All you need:

      Xbone: Bad
      PS4: Good
      Wii U: Late bloomer (good)

      • Lady Viridis says:

         Is the PS4 going to be backwards compatible with PS3 games? I skipped out on the PS3 because of price, but may possibly get the PS4 if it means I can grab the older games I missed.

        • I believe that the Wii U is the only one with full backwards compatibility. However I heard a rumour about being able to access older games on PSN. So you might not be able to buy PS3 discs and use them, but you’ll still have access to the games.

          I think.

        • adonai says:

          No, although they’re talking about streaming PS3 games using Gaikai, similarly to OnLive.

      • madzack says:

        how exactly is the xbox one bad again? the games looked top notch.

        • Because it’s a DRM-baked corporate wet dream that requires you always be online, always have the kinect attached and no longer buy or sell used games. It’s also more expensive than the PS4. There’s literally no reason to buy it unless your really like the 1 or 2 exclusives it’ll have.

          • madzack says:

            does it really require you to always be online? or does it just require you to authenticate once a day and thats it? How often do you play your 360 where it’s not connected to xbox live? Me…never. 
            I’ve bought 1 used game for my 360 and I had it since launch. So not really going to be missing anything there and they also didn’t say you can’t buy or sell used games they said its up to the publisher right? 

            is the kinect actually hardwired to the console you can’t unplug it? well then cant i just pull the power from my xbox if I really think Microsoft is watching/listening to me when im not playing?

            its 100 dollars more expensive but they bundled in the kinect which the ps4 doesnt have…if you get the ps4 camera now you are only looking at a 40 dollar difference…

            i pre-ordered both so i really don’t care either way..i just dont see what has the internet up in arms…a lot of people are outraged about it needing an internet connection once every 24 hours but they all seem like people who are sitting on the internet 24 hours a day already.

          • “i just dont see what has the internet up in arms…” That would be all the stuff you just made excuses for.

          • Peter says:

            Here’s the thing, though.  Why should it HAVE to require an internet connection to authenticate every 24 hours?  How does this help me?  This is not a default behavior.  Somebody actually had to go in and program code to go on the web and check with Microsoft (assuming it’s up) if it’s okay to play the console I payed hundreds of dollars for, once a day.

            That programming code didn’t come free, they had to pay somebody to do that.  Depending on how elaborate and secure they want to make it (if they want to prevent people from setting up a router that redirects the request to a phantom site that just grants authorization, they’ll need various encryption and handshaking protocols and such), it might have taken a lot of work…. the code itself, bug testing, etc, all of that is time and work, for something that doesn’t improve our experience.  Which means that in buying it, we have to pay a share for it.  Again, all to make it significantly LESS useful to us. 

            A company that has an attitude like that is deeply sick and does not deserve money. 

  6. echolocate chocolate says:

    E3 really is the games industry at its worst. The biggest, most powerful gatekeepers–publishers, console manufacturers–all vying for the attention of distributors, retailers and their tame industry journalists. The booth babes and alpha male marketing assholes are deployed in full force, forcefully trying to maintain the status quo. A lot of very wealthy corporations are paying a lot of money to keep the riffraff out, as much as they’d like to pose as “indie-friendly”.

    I’m skeptical of Ouya but shit like this makes me want them to succeed. The more avenues developers have for releasing their games, the more it forces the traditional channels to release their stranglehold.

    • Xploder says:

      Shit like this makes me want to go buy anything and everything that Ouya produces.

    • Robert Drop says:

      E3 is too expensive to be indie friendly, and the latest Xbox is notably less indie friendly than the earlier model.  They’re not even posing.
      The Ouya isn’t competing with the Xbox or the WiiU or the PS-whatever, unfortunately.  If they have a competitor, it’s other Android devices, so it’s not so much providing a new channel as a slightly different version of existing channels.

  7. Rick Adams says:

    Ha ha! Streisand!
     

  8. Kimmo says:

    Suck shit, E3 scumbags.

    This is what you get for being so petty it’s newsworthy.

  9. daneyul says:

    I doubt E3 cares too much about “negative” publicity like this.  Though, it seems to me Ouya is getting close to having some kind of case against E3 themselves which they might care about–first, they rent space and park trucks in front of them. OK, that’s defensible. But then, calling the police with evidently no cause (the police came, checked their permits, evidently got an Ouya tee, and left).  If E3 tries anything else to squelch their right to be seen in their own paid-for space or on public venues I’d say, taken in aggregate, the behavior of E3 starts to resemble harassment.

    • echolocate chocolate says:

      The ESA (who run E3) are strong supporters of CISA, ACTA and other wrongheaded anti-piracy measures. I doubt they give a crap about bad publicity or about harassing people they perceive to be enemies.

  10. Halloween_Jack says:

    Christ, what a bunch of assholes.

  11. Tim H says:

    I’m imagining that E3 isn’t just annoyed at one non-payer setting up shop but they are afraid of a halo of competing fairs forming, like what happens with the Armory Art Fair in NYC.  One main fair has led to five or six competing/complementing fairs happening during the same week each year – and some of those other fairs consistently get more attention and respect than the original.

    Quash this quick, you don’t want some smart person to set up an indy experimental game fair on one side and a ______ specializing fair on the other.  Or maybe this already happens with E3, I dunno.

  12. Andrew Singleton says:

    I don’t even know if OUYA has anything I’d want to play and i want one (cheap set-top box with possible other applications. Yay.)

    All this does is make me want to give the middle finger to the big guys in the process. Seriously what did they hope to accomplish here?

  13. Prop_Wash says:

    Just so we’re all on the same page, this story is completely unconfirmed and it’s more likely that the police were investigating the booth of their own accord (or some malicious individual called them) than it is that E3 specifically targeted this fairly insignificant little gathering.  The third option, perhaps equally likely, is that Ouya was trying to garner some publicity by spreading false rumors and insulting the E3 leadership.

    • daneyul says:

       Hmmm… the best I’ve seen of the various reports on the whole thing is a few news outlets use the word “reportedly”..  Most just report it as a fact.  I agree, though–cops usually don’t say “so and so called us to check you out”.  They say “there’s been a complaint” without specifying who complained, or just ask for your papers without saying a damn thing.  So… just how Ouya’s guys “knew” it was the ESA who called is not clear at all, and possibly a claim totally without factual basis.

      That said–the ESA did rent space and attempt to block Ouya with trucks, so it’s certainly not a stretch to think they indeed were the one’s who called the cops.  But–unless someone has confirmed it, its certainly very possible someone else made the call.

    • Antinous / Moderator says:

      …this story is completely unconfirmed and it’s more likely that…

      You made a funny.

  14. BillStewart2012 says:

    Boo on E3 for calling the police.  A rare Yay for the LAPD for deciding that Ouya wasn’t violating anything and going away.

  15. traalfaz says:

    y’know, when our church has a big rummage sale, everyone in the area that was going to have a garage sale has it on the same weekend, because there are people coming around to look at our sale and they’ll want to stop at all the smaller sales too.

    It doesn’t really bother us.  I suppose if we were like E3 we could call the cops on them… for…something I guess.

  16. traalfaz says:

    My daughter got one earlier this week.  My kids have not left it alone since and they want another.  I haven’t played with it but it looks pretty cool.

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