Ad agency JWT Brazil created a "Superformula" to fight cancer. Here's a video explaining the project. They worked with the A.C. Camargo Cancer Center in Brazil and another agency client, Warner Bros., to transform chemotherapy into "superformula" with hopes of changing child patients' negative perception of the treatment.
As someone who has gone through the hell that is chemotherapy as an adult, I love this idea and wish I'd had some myself.
The agency explains:
We made covers for intravenous bags based on characters from the 'Justice League.' Creating, for the first time, a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, we started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this "Superformula."
An experience that went far beyond the covers by also providing a new look to the entire Children'sWard: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
. Man, someone's cutting onions up in here.
(Thanks, Doug Maddox!)
Jim Jones writes, “I have been playing The Warren, Marshall Miller’s role playing game about being rabbits, with my three kids for a little over a month. We play in an area based on our suburban neighborhood. My second grade daughter chose to do a diorama of a suburb for school so she could talk […]
Now that fall is here, wouldn’t it be nice to keep your legs warm while pretending you are a siren of the sea? The good folks at YARNutopia share how to make your own mermaid tail blanket, including a PDF of the pattern.
Since 2015, our family has been in love with Dana Simpson’s Phoebe and Her Unicorn books, a kind of modern take on Calvin and Hobbes, only Calvin is an awesome little girl, Hobbes is a unicorn, and the parental figures can see and interact with the unicorn, but are not freaked out because she generates a SHIELD OF BORINGNESS. Now, the insanely prolific Simpson has released the fourth collection in the series: Razzle Dazzle Unicorn: Another Phoebe and Her Unicorn Adventure.
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If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]