Ad agency JWT Brazil created a "Superformula" to fight cancer. Here's a video explaining the project. They worked with the A.C. Camargo Cancer Center in Brazil and another agency client, Warner Bros., to transform chemotherapy into "superformula" with hopes of changing child patients' negative perception of the treatment.
As someone who has gone through the hell that is chemotherapy as an adult, I love this idea and wish I'd had some myself.
The agency explains:
We made covers for intravenous bags based on characters from the 'Justice League.' Creating, for the first time, a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, we started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this "Superformula."
An experience that went far beyond the covers by also providing a new look to the entire Children'sWard: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
. Man, someone's cutting onions up in here.
(Thanks, Doug Maddox!)
When I was a kid, I was terrified of farting in class. At home, it was no big deal: it was a daily fart festival with my family. But at school? TOTAL FEAR OF FLATULENCE. But then it dawned on me: EVERYBODY FARTS. And that’s one of the reasons why I’ve decided to write a graphic novel about how our bodies work. It’s about all the stuff that goes on inside our bodies daily, or throughout our lives, and that this stuff – whether it’s digestion, or respiration, or defecation – is necessary for us to live. And it gives you excellent come-back material if anyone teases you for farting in school!
At Launa Hall’s public school, they do regular “lockdown” drills with all the kids, including her 4- and 5-year-old kindergarten students, who have to be crowded into a locked closet and convinced to stay silent without terrifying them so much that they start crying.
In Madison alone, 1,000 black children were arrested in 2013, but only 3,247 black children live in Madison.
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