Ad agency JWT Brazil created a "Superformula" to fight cancer. Here's a video explaining the project. They worked with the A.C. Camargo Cancer Center in Brazil and another agency client, Warner Bros., to transform chemotherapy into "superformula" with hopes of changing child patients' negative perception of the treatment.
As someone who has gone through the hell that is chemotherapy as an adult, I love this idea and wish I'd had some myself.
The agency explains:
We made covers for intravenous bags based on characters from the 'Justice League.' Creating, for the first time, a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, we started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this "Superformula."
An experience that went far beyond the covers by also providing a new look to the entire Children'sWard: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
. Man, someone's cutting onions up in here.
(Thanks, Doug Maddox!)
This excellent letter to Trump was written by the young son of a family friend. Not only is he right about everything, but right in a way that really gets under the Trumpkins’ skin. A real gift, that!
Brett from Mozilla writes, “Codemoji, a game and learning tool that lets you encode secret messages in emoji and then send them to friends for deciphering.”
Hope Larson is a comics genius, the woman hand-picked to adapt Madeline L’Engle’s Wrinkle In Time for comics, who furthermore just nailed it, and whose other projects are every bit as rich and wonderful. Today she begins a new young adult series, Four Points, whose first volume, Compass South is a treasure-chest of swashbuckling themes and action.
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