Ad agency JWT Brazil created a "Superformula" to fight cancer. Here's a video explaining the project. They worked with the A.C. Camargo Cancer Center in Brazil and another agency client, Warner Bros., to transform chemotherapy into "superformula" with hopes of changing child patients' negative perception of the treatment.
As someone who has gone through the hell that is chemotherapy as an adult, I love this idea and wish I'd had some myself.
The agency explains:
We made covers for intravenous bags based on characters from the 'Justice League.' Creating, for the first time, a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, we started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this "Superformula."
An experience that went far beyond the covers by also providing a new look to the entire Children'sWard: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
. Man, someone's cutting onions up in here.
(Thanks, Doug Maddox!)
Ryan Scott Miller outdid himself with this terrific wheelchair costume that Jeremy will be sporting this Halloween: “This year we put it to a vote and our friends choose the Ghostbusters Ecto-1!” Well-played, sir!
European Digital Rights has created a free, CC-licensed kids’ booklet about privacy called Digital Defenders.
Noah Swartz writes, “Parts and Crafts, a youth and community makerspace in Somerville, MA, is kickstarting a series of Creative Commons/Open Hardware licensed educational kits and projects for kids. The project is called ‘Monthly Make-It’ and it’s a maker-kit subscription service where you sign up to get a box of cool DIY buildable projects sent […]
Nothing is more frustrating than needing to edit or sign a PDF and not having access to the original document. That’s why PDFpenPRO is a must-have app in our books.With this extremely useful app, you can merge, markup, and create PDF documents without ever having to convert your PDFs into word processor file formats. Type directly onto […]
From self-driving cars to stock market predicting software to the recommendations you get on Amazon and Netflix, machine learning is at the core of modern technology. You could find yourself building technology that is literally changing the world with the skills you’ll learn in The Complete Machine Learning Bundle. This bundle of 10 courses includes 406 lessons that will teach […]
This Python Mega Course will help you learn to code by teaching you to build 10 real-world apps that each highlight a unique use of Python.Job prospects for coders are still growing steadily—and with Python being one of the most popular coding languages out there today, it’s important for job seekers to demonstrate a widespread understanding of the […]