Ad agency JWT Brazil created a "Superformula" to fight cancer. Here's a video explaining the project. They worked with the A.C. Camargo Cancer Center in Brazil and another agency client, Warner Bros., to transform chemotherapy into "superformula" with hopes of changing child patients' negative perception of the treatment.
As someone who has gone through the hell that is chemotherapy as an adult, I love this idea and wish I'd had some myself.
The agency explains:
We made covers for intravenous bags based on characters from the 'Justice League.' Creating, for the first time, a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, we started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this "Superformula."
An experience that went far beyond the covers by also providing a new look to the entire Children'sWard: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
. Man, someone's cutting onions up in here.
(Thanks, Doug Maddox!)
Vtech is a ubiquitous Hong Kong-based electronic toy company whose kiddy tablets and other devices are designed to work with its cloud service, which requires parents to set up accounts for their kids. 4.8 million of those accounts just breached, leaking a huge amount of potentially compromising information, from kids’ birthdays and home addresses to […]
Boing Boing readers already know about MakieLab, the startup where my friends and I make 3D printed, customizable dolls called Makies.
They’re $4 from Stickermule — a great way to show your Glorkian pride.
The Micro Drone 2.0+ is truly in a league of its own, offering a new perspective on aerial photography, and a world of technological capabilities that make flying ridiculously fun. Simply throw it in the air at any angle and its self-correcting algorithm will stabilize for smooth sailing in no time. You’ll stay entertained with […]
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This minimalist multi-tool will see to it that instead of rocking a tool belt, you’ll carry just one. It’s shaped slightly like a key and weighs less than an ounce, so it plays nice with your keychain. The strong surgical-grade stainless steel blade will last, and is handy for everyday tasks like opening boxes and […]