Kenneth Cukier and Viktor Mayer-Schönberger, co-authors of the excellent book Big Data write in the MIT Tech Review with a good, skeptical look at the risks of relying on data to the exclusion of other factors in decisionmaking. They use Robert McNamara, the hyper-rational architect of the Vietnam War, as their posterchild for data-blindness, and discuss how modern firms have repeated his mistakes in other domains:
The dictatorship of data ensnares even the best of them. Google runs everything according to data. That strategy has led to much of its success. But it also trips up the company from time to time. Its cofounders, Larry Page and Sergey Brin, long insisted on knowing all job candidates’ SAT scores and their grade point averages when they graduated from college. In their thinking, the first number measured potential and the second measured achievement. Accomplished managers in their 40s were hounded for the scores, to their outright bafflement. The company even continued to demand the numbers long after its internal studies showed no correlation between the scores and job performance.
Google ought to know better, to resist being seduced by data’s false charms. The measure leaves little room for change in a person’s life. It counts book smarts at the expense of knowledge. And it may not reflect the qualifications of people from the humanities, where know-how may be less quantifiable than in science and engineering. Google’s obsession with such data for HR purposes is especially queer considering that the company’s founders are products of Montessori schools, which emphasize learning, not grades. By Google’s standards, neither Bill Gates nor Mark Zuckerberg nor Steve Jobs would have been hired, since they lack college degrees.
The Dictatorship of Data
(via O'Reilly Radar)
When United CEO Oscar Munoz lied about Dr David Dao, slandering the passenger that was beaten unconscious as a direct result of his employees enacting the policies he put in place, he was acting in the knowledge that he would shortly be elevated to the Chairmanship of United’s board of directors.
Motherboard’s Joseph Cox continues his excellent reporting on Flexispy, a company that make “stalkerware” marketed to jealous spouses through a network of shady affiliates who feature dudes beating up their “cheating girlfriends” after catching them by sneaking spyware onto their devices.
In Canada’s hyper-concentrated and vertically integrated telcoms sector, data caps are a normal part of life; and where there are data-caps, there is cable company fuckery in the form of “”zero rating” — when your telcom sells you to online service providers, taking bribes not to count their service against your cap.
They probably just sleep a lot. But still, you can remotely keep an eye on them when you’re at work and missing them deeply with this HD monitor from Kodak.If you have a new puppy that destroys everything in sight, or you just want to be a little more security-conscious, this WiFi camera is a […]
Thinking of a business idea is the easy part. Doesn’t even have to be a “good” idea, you can still get people to throw money at a non-existent venture, but to do that you need to at least have something even resembling a viable business plan. Why doesn’t anyone do it then? Because building that semi-viable […]
The Twisty Glass Blunt is an intriguing product that claims to abolish the need to ever buy or use rolling papers. And, well, it does if you so choose. You can cut down on the waste this 4/20, and everyday after when you’re smoking with this clever piece.Built with a German-engineered glass tube and inner […]