And that's true even if the savings account doesn't have enough money in it to cover a full degree — or even a semester. A study from Washington University in St. Louis has attributed this effect to aspirations. A kid who grows up knowing that their parents and others expect high education — and who grows up thinking about higher ed as an option for them — is more likely to go. That makes sense to me. Anecdotally, my grandparents sold a cow when I was born and put the money into a savings bond college fund. It wasn't much when I turned 18. But it was part of creating a family culture that made college something I planned on doing. The catch to this idea, of course, is the rising cost of college. I was lucky enough to attend school in a time and place (1999, Kansas) where my freshman year only cost me about $2000 a semester.