An Annalect study of the public's attitudes towards surveillance found that Internet users are becoming more concerned about privacy in the wake of Edward Snowden's NSA leaks. They conclude that this will impact on online advertising, as more and more users adjust their browser settings to block third-party cookies and ads, and make use of privacy technologies in general. In support of the thesis, they cite strong growth in the percentage of users who have adjusted their browsers' privacy settings. These users are still a minority, though the percentage has increased from 22 to 38 in less than a year.
The findings have huge implications for the targeted advertising because the more concerned Internet users are about privacy, the more likely they are to change settings and block tracking.
"If these trends continue, and Mozilla implements its plan for its Firefox browser to block most third-party cookies by default later this year, the ad industry's ability to effectively use third-party cookies for marketing purposes will decrease," the study concluded.
Annalect's study was based on three national online surveys conducted from May to July among 2,100 adults 18+. Because of the NSA story, Annelect extended its second quarter report into July to document the impact of the news on Internet users' privacy attitudes and practices.
Study: NSA Scandal Is Still Setting Off Privacy Alarm Bells Among Consumers [Katy Bachman/AdWeek]
(via Memex 1.1)
Though India’s independent telcoms regulator has banned services like Facebook’s “Free Basics” — which bribed phone companies to exempt Facebook’s chosen services from the carriers’ punishing data-caps — the debate rages on, as Free Basics has taken hold through many poor countries around the world.
“Bentonite Me Baby” is a brand of “detox clay” that you spread on your face, or eat, to rid your body of mysterious, nonspecific “toxins.” It is full of lead.
Last December, Vtech, a crapgadget/toy company, suffered a breach that implicated the data of 6.3 million children, caused by its negligence toward the most basic of security measures.
Hackers are people too. And sometimes, they’re the good guys. The fundamentals of hacking have created an entire new level to the security industry and one that you can totally dominate with this certification training course that’s 98% off now. To know how to protect something, you have to be able to see how it’s […]
Light used to just be one of two things: on or off. Simple as that. Either a flood of yellow or total darkness. Then the dimmer switch happened and you could adjust the brightness to meet your seductive needs and suddenly everyone looked a little better in the gentler light. And now your luminary universe […]
Projects will always need management. And now with the tech gold rush it feels like there are more projects than ever with fewer managers than there’s demand for. But it takes too much time and money to go back to school full time so luckily the Project Management Professional certification training course is now 96% […]