In two weeks, our own Rob Beschizza will be headed to the Fort Collins leg of the 14th annual Tour de Fat, the all-ages festival series put on by our sponsor New Belgium Brewing, maker of Fat Tire Amber Ale.
It begins on Saturday, August 31, with a bicycle parade through the streets of Fort Collins, Colorado—a ride that traditionally features all sorts of colorful costumes. Then everyone heads to Civic Center Park, where Reggie Watts, He’s My Brother She’s My Sister, Fierce Bad Rabbit, Dragondeer and others will put on a show for 20,000 attendees.
The brewery's flagship Fat Tire will be at the show, along with summer seasonal Rolle Bolle and other selections. This doesn't just make the locals happy: the Tour raised $79,000 last year for local non-profits.
Admission to the park is free of charge, parade attendees can donate $5, if they please, and the beer is $5 a pint.
For more on the full 12-city tour, the Tour de Fat credo, and the chance to swap your car for a "fancy new bicycle," visit facebook.com/TourDeFat
TL;DR: Rob is paid to drink beer.