AT&T can't quite apologize for its tasteless 9/11 tweet

From advertising's deckchair on the periphery of the human condition:

The "sorry" is similarly psychopathic, apologizing for nothing and only to those who demanded it--then explaining why they were wrong to be offended:

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  1. Can you explain what is so offensive here? Is it just because it's product placement mixed with 9/11?

  2. “Never Forget” is a slightly nonsensical thing to say about 9/11. If I’m not mistaken the phrase was originally applied to the Holocaust, where it makes sense: “Never forget, (otherwise the conditions and attitudes that led to this might gradually come back and humanity will have another Holocaust.)” Since we apparently haven’t learned anything from the pre-9/11 foreign policies that got people pissed off enough to attack us, forgetting the event wouldn’t make much difference to the future.

  3. jgreco says:

    There's such a thing as being overly sensitive. Such intolerance is itself an extremely negative force, and has led to lots of badness throughout human history. Ironically, 9/11 has been a catalyst for latent intolerance.

    So I have to wonder:

    1) Is the objection that there's a big AT&T logo, advertising AT&T's cell phones and services? (doesn't seem to be)

    Or

    2) Are we certain that their marketing people didn't simply mean that this was a photo suitable for reflection and remembrance on 9/11?

    Because while I can see where it might come off as tasteless, it doesn't really seem to be an advertisement, and it strikes me that taking significant offense at a tacky tweet is pretty much the pot calling the kettle black. They're a corporation. They're big and stupid. Yet they bothered to remember the moment.

    From where I sit, I'm more concerned by Rob's post.

  4. It just occurred to me that if we never forget, then the terrorists have won, forever.

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