Inkodye: cool alternative to traditional screenprinting

On Monday night I had dinner with Jesse Genet, the founder of Lumi, a company that makes photographic fabric dye called Inkodye. She was wearing a shirt with an Inkodye print on it. This stuff is amazing! Jesse made the above entertaining video that shows the process of making a photographic print. I just ordered a starter kit. I can't wait to try it out.