Cynthia’s face remained completely blank, wearing that same empty stare at the theater, Bergdorf’s, a private dinner party, and even her regular hair salon. Everywhere she went, Cynthia tantalized the paparazzi and her adoring public—always seen on the arm of the fashionable Lester Gaba, wearing the runway’s latest styles and enjoying New York nightlife to the fullest—but still her gaze revealed nothing.
Of course, that’s because Cynthia was a mannequin, crafted by Gaba to promote his retail display business. In 1937, Gaba’s irreverent experiment captivated the public by spotlighting our larger fixation with mannequins, made up of a strange blend of adoration, emulation, discomfort, and sometimes even terror. Cynthia was merely the descendant of a long line of mannequins, whose idealized bodies gave shape to our materialist fantasies at least since the time of the Egyptians.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. His new book is Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects