This Sunday's NYT mag cover.
While no one can say exactly how we will get from the current moment to that Jetsonian future, one thing for sure can be said about location-awareness: maps are required. Tomorrow's map, integrally connected to everything that moves (the keys, the tools, the car), will be so fundamental to their operation that the map will, in effect, be their operating system. A map is to location-awareness as Windows is to a P.C. And as the history of Microsoft makes clear, a company that controls the operating system controls just about everything. So the competition to make the best maps, the thinking goes, is more than a struggle over who dominates the trillion-dollar smartphone market; it's a contest over the future itself.
"Google's Road Map to Global Domination" [nytimes.com]
