Ars Technica's Casey Johnson has designed a handy checklist for people hoping to develop a "woman's" tech product without being sexist jerks. The first step is ensuring that there is, indeed, some need that is unique to women (an important step -- women don't need their own pens, Bic). And obviously, you can't just make a pink version or a version that has fewer features and declare it to be chick-ready. Johnson then counsels against avoiding merely making things more "design-y" and declaring it to be woman-friendly (guys like things that look good too).
The third sin of targeting a female demographic is making a product that is functionally worse than products in the same category (and then optionally applying either of the two problems above). Technology that is complicated or difficult to use is a man’s game, goes the theory. For women, it must be dumbed down to make it easier to use, or perhaps women simply don’t care if something has less functionality than the comparable “men’s products.”
Examples of this abound. Take smartphones targeted at women, or the mystifyingly bad ePad Femme tablet, released in the UAE and Saudi Arabia. HTC gave us the Rhyme, which was a worse smartphone than its contemporaries by most measures but which made up for that by having very fashionable purple accessories that women AND their Rhymes could wear together like a grown-up version of My Size Barbie. Microsoft has wisely not released its prototype bra that uses vital sensors, not for general health monitoring purposes, but to predict and prevent "emotional eating."
Flowchart: How not to design a "woman’s" tech product [Casey Johnston/Ars Technica]
Aurich Lawson/Ars Technica)
My UK publisher, Head of Zeus, has published the official tour schedule for the British tour for Walkaway, with stops in Oxford (with Tim Harford), London (with Laurie Penny), Liverpool (with Chris Pak), Birmingham, and the Hay Literary Festival (with Dr Adam Rutherford). Hope to see you there!
My publicist just found an extra box of the cool promotional Walkaway multitools, and she’s generously offered to give them to the next 100 people to reserve tickets to the May 7th Walkaway event at Chicago’s Royal George Theater, where I’m presenting with CARDS AGAINST HUMANITY creator Max Temkin (current ticket-holders, don’t worry, you get […]
Carol from Cheapass Games writes, “In our continuing quest to bring back the very best classic Cheapass Games, we’re creating a new boxed set of Button Men, our strategy dice combat game. This time around, the characters will appear on cards, rather than pin-back buttons, but since they’re all 1950s era gangsters, the ‘button men’ […]
Bamboo has lots of uses beyond just being panda food. Things like bikes, roads, scaffolding, and musical instruments are made from the fast-growing grass. But unless you are participating in a tropical-themed LARP, you probably wouldn’t want a shirt made from bamboo stalks. So why do bamboo bed sheets make any sense? Because yarn extracted from […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]