Inside Llewyn Davis is a movie. Its producers ran a full-page ad (price: $70k!) in the NYT which featured little more than the above tweet, from critic Tony "A.O." Scott.
Many found it eye-rollingly precious, but there was a worse problem: despite being carefully formatted to look exactly like an actual on-the-web tweet, it turned out to have been edited to remove some words inconvenient to the advertising message being crafted from it. The original posting follows.
The controversy has built to the point where it warrants a response from the Times' Public Editor, Mary Sullivan. There are so many hypermodern issues to wallow in here! The juciest: Sullivan reports that Tony Scott was asked permission by the producer, Scott Rudin, to edit and run the tweet, but had explicitly refused permission. Here's the response he'd sent.
Well this is a new one. I’d prefer though that my tweets not be used in advertisements. That seems like a slippery slope and contrary to the ad hoc and informal nature of the medium.
And changing the tweet is basically manufacturing a quote, something I avoid.
So I’m afraid the answer is no.
You know immediately what sort of person Rudin is from the fact that he asked for permission to run the quote, was told an unequivocal "no", but did it anyway. Why bother asking permission? Perhaps, just for a moment, it felt like a connection to a human being.
It’s the end of an era, sort of: Fraunhofer IIS, the developers of the MP3 audio compression format, announced that they are ceasing their licensing program. In a blog post, spokesman Matthias Rose says that it’s had a good 20-year run and is obsolete. But it’s also true that the decoding patents expired last year, […]
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]