Microsoft renames SkyDrive in trademark dispute

Microsoft has renamed its cloud storage service, SkyDrive, after losing out in a trademark fight with UK TV service BSkyB. It isn't their first naming foul-up, either: two years go, Microsoft renamed its Metro user interface to "Modern UI Style" after a strikingly similar tussle with a European media company. Rival Apple has a reputation for more successfully muscling in on others' established trademarks, though it has seemingly avoided taking on another British broadcaster, iTV, seated on a trademark that Apple presumably desires.

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