Rob Cockerham says: "The Internet has a long history of tricking people into clicking on things. The latest version of this is the scourge of Facebook posts linking to Upworthy and Viralnova. The links promise something amazing, tear-jerking or unbelievable, while not quite giving two shreds of actual information about the video. I can't stand this tactic. I have a possible solution: Spoil the surprise. Just describe the goddamn mystery in the first comment."
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. His new book is Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects